Tuesday, December 21, 2010

Are you selling or giving art for Christmas? (Poll results)

The responses to the December Making A Mark Opinion POLL: Are you selling or giving art for Christmas? indicates a possible discontinuity between those who sell art and those why buy art.

Christmas Roses by Carl Larsson
Given the number of responses to each part of the poll moved in 'synch' throughout the poll period my guess is that virtually all who answered, answered both parts of the poll.

Which is really very odd because the results indicate that 41% are NOT trying to sell art as Christmas gift while 51% are giving art for Christmas!
Are you selling art as a Christmas gift?
  • 13% have made a huge effort to create attractive Christmas gifts
  • 22% made more art recently with Christmas in mind
  • 22% have not doing anything very different re selling art
  • 41% are not trying to sell art as Christmas gifts
Are you planning to give art as a Christmas gift?
  • 38% are giving art for Christmas (repeat event)
  • 13% are giving art for Christmas (1st time)
  • 22% are not buying art for Christmas
  • 25% never buy art for Christmas.
Does this mean that the majority of the people who are NOT trying to create a marketing proposition that their art might make a nice Christmas gift are actually going out to buy art as a gift for Christmas?  Probably not.

However it does rather suggest that those who are not trying to market their art within the context of a seasonal period of gifting are probably missing a trick - and missing out on sales as well.  For example:  only 13% have made a huge effort to create attractive Christmas gifts while 38% are giving art for Christmas (repeat event) and 13% are giving art for Christmas (1st time).

Some ideas for marketing fine art as Christmas gifts

It's certainly the case that the art museums spend a lot of effort on marketing their products prior to Christmas.  It's also the case that a lot of people spend a very great deal of money - and more and more of that is going online.
Food for thought for next year maybe - or not? 

National Gallery - Christmas Shop

1 comment:

Carol's Original Prints said...

Hello Katherine

I read your blog with interest and wrote a blog post of my own in response which creates a link to yours. During my open studio I sold no original prints although I did through other galleries. I did however, sell some smaller priced items that I made specially for the event.

Carol

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