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| Christmas Roses by Carl Larsson |
Which is really very odd because the results indicate that 41% are NOT trying to sell art as Christmas gift while 51% are giving art for Christmas!
Does this mean that the majority of the people who are NOT trying to create a marketing proposition that their art might make a nice Christmas gift are actually going out to buy art as a gift for Christmas? Probably not.Are you selling art as a Christmas gift?Are you planning to give art as a Christmas gift?
- 13% have made a huge effort to create attractive Christmas gifts
- 22% made more art recently with Christmas in mind
- 22% have not doing anything very different re selling art
- 41% are not trying to sell art as Christmas gifts
- 38% are giving art for Christmas (repeat event)
- 13% are giving art for Christmas (1st time)
- 22% are not buying art for Christmas
- 25% never buy art for Christmas.
However it does rather suggest that those who are not trying to market their art within the context of a seasonal period of gifting are probably missing a trick - and missing out on sales as well. For example: only 13% have made a huge effort to create attractive Christmas gifts while 38% are giving art for Christmas (repeat event) and 13% are giving art for Christmas (1st time).
Some ideas for marketing fine art as Christmas gifts
It's certainly the case that the art museums spend a lot of effort on marketing their products prior to Christmas. It's also the case that a lot of people spend a very great deal of money - and more and more of that is going online.
- Here's a link to the Guardian's Christmas gift guide: Art gifts.
- The Royal Academy has three distinct links to click for Christmas gifts - and providing some price guidelines can be very helpful to people with a specific budget in mind. Note also how much of this is art by Royal Academicians applied in a decorative way to T shirts, mugs, etc
- The Tate focuses on providing designer Christmas cards made by fine artists
- The National Gallery has a special christmas section within its online shop website
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| National Gallery - Christmas Shop |
Hello Katherine
ReplyDeleteI read your blog with interest and wrote a blog post of my own in response which creates a link to yours. During my open studio I sold no original prints although I did through other galleries. I did however, sell some smaller priced items that I made specially for the event.
Carol