Today I'm commenting on the prices of artworks sold during the first 2-3 days of the "Winners | Award Winning Artists 2020-2022" Exhibition at the Mall Galleries. (Note: I'm going to be writing a long post about pricing in the context of the current economic climate in the near future.)
This follows my two previous posts
This post includes
- a chart of all sales (to date) analysed by the size of the artwork and the price category of the sold artwork.
- commentary on my conclusions about the chances of artwork selling - by size and price categories
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Winners Exhibition - View of West Gallery last Friday |
As most of you know, most sales in an exhibition occur during pretty early in an exhibition. Notably
- when it goes online and
- at the Private View before it opens to the public,
- then in the first few days after that.
I'm not going to Private Views routinely at the moment - and indeed I'm still walking round with a mask on given the fact Covid infection rates are rampant in London - and I've still not had it....
However I did visit last Friday - after the PV on Tuesday evening (and the rail strike on Wednesday) and the last thing I did before I left the gallery was to walk round and photograph every artwork which had sold.
I've also checked what sales have since occurred online and it's pretty much the same.
So today is an analysis along the lines of those done in previous reviews of exhibitions in these galleries. I've crunched the numbers and created an excel file with a data sheet and a chart. All sold artworks are categorised according to
- price categories are those which I observe most sales in this location
- sizes are new - and includes small, small medium, large medium and large - scaled according to the size of the artwork and NOT the framed size.
General observations on pricing
First of all though I'm going to make some general observations