It follows on from:
- 2012 Poll Results: What's the best place to sell art? (Part 1) - identified the four best places to sell art from the perspective of generating both revenue and profit
- What's the best place to sell art? (Part 2 - The Trends) - which considered selling art via the Artist's own efforts and selling on a commission basis in galleries via third parties.
- The Best Place to Sell Art - Temporary Venues - Art Fairs to Street Markets
- The Best Place to Sell Art - eBay vs Etsy
- The Best Place to Sell Art - Other Online Galleries
Temporary venues enable both galleries and artists to sell art without incurring the significant fixed costs of a set of premises - whether that's a gallery or a studio
The big success story of the recession is the Art Fair. In 2012, the Annual Art fair or Festival - ranked #4 for revenue and #3 for profit - in terms of places which provided the main source of income for artists
There's a huge range of them but they all essentially share the same characteristics - get a lot of people who want to sell art in once place and let the art collectors take a look at what they have to offer in an efficient and effective way. It's a win-win situation all round.
- Galleries like art fairs because it guarantees they are going to be able to get their art in front of lots of people
- Galleries also like art fairs because it means they can think of getting out of having a bricks and mortar gallery and can instead sell just through art fairs
- Artists like art fairs because, if they are successful, they can sell a lot of art (both original art and prints) in a very short space of time. Whether they are cost-effective depends on how far they have to travel, whether accommodation is required and whether or not they have the right equipment. However once bought it's a 'sunk' cost.
- because they were worried about keeping a lid on expenditure
- and/or the art fairs that were attended did not do well for sales. I certainly heard of a few where traffic and takings were way down for a period of time
- Choose your art fair wisely. Research art fairs and pick those with a good track record and about which you have heard good things. Avoid the untried and those which don't have a good track record.
- Sales result from lots of traffic of the sort of person who likes your art. You need to work out which option generates best results for you in terms of both these factors.
The Best Place to Sell Art - eBay vs Etsy
There's no question that eBay is no longer the force it was in providing an effective place to sell art online and its influence has been drifting downwards for some time.
In terms of traffic to their respective sites:
- The Art Shop on eBay has lost 61% of its traffic in the last year. According to Compete.com site traffic has dropped from 466,146 (July 2011) to 181,394 in July 2012.
- By way of comparison, Etsy's traffic is down 19% in the last year - and that is largely due to the knock-on effect of the change in the Google algorithm which has affected a lot of large well-known sites.
The Best Place to Sell Art - Other Online Galleries
This is the area where it's a bit confusing - and I need to try and improve descriptions for next year so that the messages from this section can be more coherent.
Did "Online: via traffic from own website/blog" in years 2008-2011 morph into "Other Online Store/Auction Site" in 2012
It's important to know because "via an online gallery / shop (which is NOT either eBay or Etsy)" - ranked #3 for revenue and #2 for profit .
It's unclear whether print on demand websites now provide a good income for some artists. It is interesting to note that there does seem to be a level of upheaval in this marketplace which I highlight in Print Art on Demand - Resources for Artists. However there are only four sites with serious traffic.
What's your experience been like?
Leave a comment below and tell us all what your experience has been like in the last five years.
For more about eBay, etsy, print on demand and the other different online galleries check out my websites which provide comparative data of what they do and what sort of traffic they get - using up to date charts via compete.com
How to sell art onlineThis is a compendium of sites providing advice and information to visual fine artists who want to know more about where and how to sell their art online.
Online galleries offer to help you sell your ORIGINAL ART - but do they actually work? Which is the best and which gets the most traffic?
Do you want to know more about how to sell daily paintings online - or improve your knowledge about the painting a day movement generally?
Check out the suppliers of print on demand ( POD ) services for Art Prints / Art Books & Catalogues. Review what artists think of them & traffic to their sites