I wrote a blog post a little while ago about the difference between personal accounts on facebook and Facebook pages - see Artists on Facebook - The Scope and The Rules.
However, when I wrote it, I hadn't yet come across the OFFICIAL Facebook Guide to Facebook Pages. It's a pdf file which means that you can download this and keep it a reference document.
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| Page 3 of the Facebook Guide to Facebook Pages you can download this to read offline |
- its design, the apps and how the feature page works
- the scope to create feature items eg
- by pinning a story (eg an exhibition announcement if you;re an artist) to the top of the page
- by hiding or deleting stories
- defining milestones eg you opened an online gallery!
- identifying who your friends are - apparently I have a lot who are aged 45-64 and a very significant percentage of you live in the USA!
- identifying how well your Page is working through Insights - and explains all the different aspects of this. I find the response to different posts on the timeline to be very instructive in terms of what people like to read and click on
- showing you what the activity log is and how it works
- providing you with the details of how big the photos need to be for your cover photo
(851 x 315 pixels) and profile pic (180 x 180 pixels)
ESSENTIAL! Best of all it has:
- a checklist of what you need to do to get started with a Facebook Page
- a statement of what you must NOT do when creating a cover photo
- a set of tips for how to get the best out of your Facebook Page
For example - did you know this one?
Publish visually engaging Page posts.So here's the two key websites for you
While a diverse set of post types is important, posts including a photo album or picture can generate 2X more engagement than other post types
- For the guide go to: http://ads.ak.facebook.com/ads/FacebookAds/Pages_Product_Guide_022812.pdf
- For more information, go to: http://www.facebook.com/about/pages
Do let me know what you think of it and do please share what you changed after reading it.
4 comments:
I'm just finishing up an FB event, which was fairly successful. Had some troubles along the way, but at the end of the day the sales help the bottom line, and I still have 99.8% of my friends. Maybe some new ones, too!
The best part is learning about the many shadowy corners of Facebook. I will be looking at this tool you generously post, Katherine. My first thought was, "what is the date, because FB changes it's pages and tools frequently, and frustratingly! I also just got a copy of Facebook Marketing for Dummies. If I see anything worthy of sharing, I will do so.
I appreciate your thoughts on the subject. I will admit I am very new and should do more research, thank you for spreading the wealth!
Very useful post. I've had a page for some time now and thought I had it pretty well worked out - but this has flagged up a few things I didn't know about.
I will be using the Featured Post option from now on.
I agree with Vandy, I've had a page for awhile now but picked up some pointers. I've also had a couple of sales through Facebook. Thank you for your hard work.
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