Saturday, January 23, 2021

Visit the London Art Fair - Online!

This weekend you can visit the London Art Fair Online.

It usually takes place at the Business Design Centre in Islington - but this year due to the pandemic and lockdown it had a virtual opening ONLINE on Wednesday 20th January (but I guess quite a few of were viewing another event on that day!) It continues until Sunday 31st January 2021.

However the London Art Fair offers 

  • 63 leading Modern and Contemporary galleries in an alternative digital format.
  • Each of the Galleries can feature up to 20 works per gallery
Works are presented with audio and written commentaries narrated by the galleries themselves, allowing you to interact with the works on show in an alternative format.

  • This is ALSO an opportunity for artists to view the type of art which get shown at a leading art fair in the UK - without having to travel/pay to see it.

How to do you view the art galleries and the art?

London Art Fair - six of the galleries

Essentially, click the item in the menu which leads to the content you want to explore
  • Viewing Rooms - takes you to the art gallery microsites
  • the LAD Edit Programme - takes you to the range of events and offers also associated with this art fair e.g. 
    • LAF Selects invites experts, collectors and prominent friends of the Fair to present their own personal highlights from the Viewing Rooms.
    • LAF Workshops - provides a listing of online workshops on offer.
    • LAF Talks - very focused on the art collector perspective. 
I think they'd have done better if they'd 
  • developed some talks and workshops for artists 
  • about how to deal with the current situation and share success stories about how to market art during the pandemic.

London Art Fair - what's on offer

A note about Art Fairs

I think it's safe to say that there are going to be few if any "usual" art fairs for most of this year. 

One of the key reasons is that it appears to be 

  • very difficult to get public liability insurance for communicable diseases and 
  • the insurance market is not offering Covid-19 cover for cancellation and business interruption. 
See this article in The Guardian Government stalls on insurance scheme for UK music festivals (which I picked up on following the cancellation of Glastonbury)

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