Friday, December 19, 2014

Art Marketing Lessons at Christmas

This is an invitation to share the lessons you've learned this year about the successes and failures you have had in marketing your art.....
  • EITHER as a present for Christmas
  • OR what you've learned throughout this year
  • OR what specific approach or process has worked much better this year compared to previous years
Please share the lessons you've learned in terms of
  • types of artwork which have sold well or 
  • ways of marketing which tend to prove more successful than others
Also feel free to tell us about any experiment or initiative you've tried which you won't be repeating in future!

To comment - click the link to comments in the grey box beneath this post (it's to the right of the date).


  1. Hi Katherine, thank you for a year of interesting posts.
    In reply to your question :What I have learnt this year.
    1.The work I've taken most care with has sold best. Obviously no quick fixes for me!
    2. Isn't the internet a wonderful thing?After years of fairs and shows inside and out, traveling to galleries far and wide I now have a means of sharing my work that doesn't always involve being out and about. What I didn't realise though was that you have to put in just as much time and effort, if not more, and there's so much to learn. But at least there's less lugging of boxes of paintings around and it's warm. The fifty/fifty rule still applies. 50% art to 50% marketing.
    Have a wonderful Christmas.

  2. Simialr to theartistsday comment, the work I consider my best sells well. It's no good selling quickly completed artwork if it isn't of a high standard. People do seem to want to buy high quality art and they are prepared to pay for it. It's almost hard work to market work that's less than your usual standard even if you are selling it for less. They know what you are capable of and want that on their walls. My lesson learnt is always do your best, if you are known for highly detailed work, a loose study won't do. Always sell your best work, that's what builds your reputation. Merry Xmas Katherine!

  3. Dear Katherine,

    I think I've learned two main things this past year.
    1. What trusted fellow artists tell me is my best work, generally is the best, but best in that sense doesn't translate to sales.
    2. the other thing I've learned is that the outward professional standing of the selling art establishment does not mean the works I leave with them will be properly listed, described, and accounted for, and that monies owed to me may not be correctly added up, and may not be paid to me without persistence on my part.
    But over all people have been wonderful and helpful, and I am grateful for every bit of acknowledgment and encouragment I get.


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