Tuesday, March 17, 2015

Value is in the eye of the beholder?

Somebody sent me the link to an art video about an exercise to find out what a piece of contemporary art is worth. I I thought you might find it interesting.

It's in Dutch but it has excellent subtitles so no problem understanding what is going on.

The video takes place in the Museum for Modern Art in Arnhem, Netherlands. The host asks visitors to the museum for their thoughts on a work of art by a Swedish artist called Ike Andrews - and then asks them for their opinion of its value.


I'm not sure whether to characterise it as social comment on contemporary art fans or a wicked piece of brand merchandising.

Maybe a bit of both?

So what would you have said?