What's most interesting is the way it's changing the habits of artists who already had gallery representation - as well as letting people who have never had gallery representation get a toehold in the process of selling their work.
The comments in the article from Julian Merrow Smith are especially relevant to this issue as he was already represented by a 'good' London gallery.
What the article doesn't mention is that one of the huge added bonues of selling online is that people can buy from artists in other countries extremely easily. Shipping costs can be very affordable when the work is unframed and small or on paper or canvas.
In February, when The New York Times ran a small story about a website called Postcard from Provence, British artist Julian Merrow-Smith had 40 small oils of the countryside around his Provençal farmhouse that hadn't sold since he started his painting-a-day blog, shiftinglight.com.
The day of the article, "we sold everything in about five minutes," Merrow-Smith says. "I have a database of 3,000 people, and it's growing by 30 or 40 people a day."
Merrow-Smith, also inspired by Keiser, sells his still lifes and landscapes from his blog for $120 each, and now dealers have come sniffing. "It's a little embarrassing," he says. "I don't need them."
I own works by both Duane (who lives in Virginia) and Julian (who lives in Provence) - albeit I've never managed to buy a small work. They both do giclee prints of selected works and I purchased one from each of them. I know a lot of other artists who sell on-line, including most of my artist friends (Gayle, Maggie, Nicole and Kathy) (mentioned in both my blogs) who are selling their work successfuly online and overseas. Another, Wendy, has just started selling online - and I suppose I really ought to get my act together and do something similar! Although there are moves afoot........of which more later!
Buying online is a very simple online process with very good customer service (from most artists). Why shouldn't it become a popular way for people to buy originals or prints when it's this simple?
- USA Today "Artists take paintings to the masses"
- Duane Keiser - A Painting a Day
- Julian Merrow Smith - Postcard from Provence
- Nicole Caulfield
- Katherine Ellis
- Gayle Mason
- Wendy Prior
- Maggie Stiefvater