Tuesday, August 23, 2022

British Art Fair: how to check out a lot of art galleries in one place

Art Fairs essentially benefit serious art collectors. They offer a very easy way to look at a lot of art - across all price ranges - offered by different art galleries and dealers in one place - with nice food and drink.

After the pandemic decimated art fairs, there's a lot of effort going into making sure those being held in 2022 are a great experience for buyers. Indeed, the British Art Fair is under new ownership for this year's Fair. 

Art Fairs with reputable art galleries also offer a benefit for artists. If you're keen to become a gallery artist and want to check out a number of galleries, then this could also be the place for you! 

You can check out:

  • the art by other artists represented by that gallery - and how it is presented
  • the people representing the gallery
  • what sort of art these art galleries think is worth paying a major fee to show to people with lots of money
  • the general "vibe" you get from the stand. Does it make you feel that this could be an art gallery you'd like to approach at some point in the future.
HOWEVER - and this is VERY IMPORTANT - an artist visiting an art fair is market research activity ONLY!
  • The art galleries are there to sell art to wealthy individuals. Period.
  • They are really NOT interested in talking to artists. 
  • The very last thing you should do is announce you're an artist looking for a gallery to represent them
  • If you pull out an iPad and start pitching your art, you'll get blacklisted and your name will be mud.
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British Art Fair (BAF) 2022

View of the British Art Fair Homepage Cover Image:
Displays by Alon Zakaim Fine Art, The Nine British Art and Alan Wheatley Art at BAF 2019.
Image credit: Piers Allardyce

The 31st British Art Fair is being staged on all three floors of the Saatchi Gallery between 29th September and 2nd October 2022.
Britain’s leading dealers exhibit paintings, drawings, prints and sculptures covering all the important artistic movements of the past 100 years: from the early modernists to the YBAs to contemporary art. Most of the great names of 20th century British art are represented: David Bomberg, Lucian Freud, Elisabeth Frink, Terry Frost, Barbara Hepworth, David Hockney, L.S. Lowry, Henry Moore, Paul Nash, John Piper, Bridget Riley and Graham Sutherland alongside contemporary names such as Grayson Perry, Banksy and many others of the 21st century. Much of the work is privately sourced and fresh to the market and dealers keep work back for the fair. The result is a boutique event of the highest quality. About the British Art Fair
Saatchi Art Gallery, Duke of York Square, King’s Road, London, SW3 4RY

Here's some facts about the Fair:
  • it's a marketplace for modern and contemporary art
  • founded in 1988 - so not one of those 'new kids on the block' fairs
  • last exhibited in 2019
  • under new ownership for the 2022 Fair
  • has respectable partners
  • sponsors important charities
Which tells you that those art galleries which get a stand at an art fair like this are regarded as reputable art galleries / dealers who reach a wider market. They're a cut above the average high street art gallery.

This is a video of the last Fair in 2019.

Tickets are available in advance and allow admission at any time - plus you can stay as long as you want. 

You can follow the British Art Fair on FacebookInstagram | Twitter | Linktr.ee - all of which also give you some insight into the type of artwork exhibited.

REFERENCE - Posts on this blog about art fairs

Information and Advice about ART FAIRS for Artists

Other Art Fairs

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