Saturday, July 21, 2012

Techie: How to create a customised URL for your Blogger blog post

Have you ever been irritated by the URL that Blogger has assigned to your Blogger blog post with the clever title?

Blogger Buzz announced this week that it now possible to customise your posts with permalinks.  

It's always been possible to give your blog posts unique URLs.  

What they actually mean is it is now possible for YOU to determine and customise the URLs which act as permalinks for your blog post.

What's a permalink?

A permalink is the "permanent link" - the unique address for the blog post (or website page).  It means that it can be identified amongst the trillions of addresses on the Internet.  If you click the title of your Blogger post, the resulting page will show the permalink for the post in the address line of your browser.

If you have a permalinked blog post it means that other people can reference your post and share it with their friends

I'd say a permalink is one of the most vital ways in which you can help your blog get traction and traffic on the Internet.  It is also very relevant if you are thinking about what keywords are relevant to your blog post.

How to customise a Blogger Blog post URL

To do this what you need to do is use the custom URL option in post settings.  You can find this in the right hand menu - see the box highlighted in blue below - just click on "Permalink" and it will open up.

Note that Blogger assigns an automatic URL - so if you forget you don't need to do anything, it will still have a unique URL but one determined by Blogger and not by you.

However you can create a very specific URL - or permalink - for your Blogger blog post by opting for the custom URL (see below).

Note how when you complete the words you want to use for the permalink in the window that it changes in the notation of what will be the complete URL for the blog post up above

Just click "Done" to save your new dedicated and unique permalink for your post.

That's it - simple!

The benefit is that the words used in your permalink will now be captured better by the search engine bots.

One warning - make sure that your permalink accurately reflects the content of your blog post or Google will penalise you.  Be naughty too often and Google will consign your blog to Google Clink!

For more information of relevance to artists who blog see Blogging for Artists - Resources for Artists
Are you an artist who wants to have a blog? Or maybe an artist who wants to work on improving your blog? You'll find links on this site to sources of advice and information relevant to blogging for artists and blogging by artists.