When pricing your work do please bear in mind the current financial climate – our visitor survey last year showed that many more would have bought works from the Exhibition but thought it over priced!The reality is that the previous year's exhibition did not generate many sales.
pencil in Moleskine
copyright Katherine Tyrrell
The contract signed by the artist when submitting work also indicates that they agree that the organisers of the exhibition have the option to change the price if they think it's wrong.
(name of organisers) reserves the right to revise the sale price of your work and will inform you of any changes.My personal view is that in the current recession, now is not a good time to be "precious" about pricing!
For me the benefits of any agreement like this are that
- the organisers of this particular exhibition are working with the artist to make a sale more likely.
- Plus any gallery and/or organisers which provide advice which helps generate sales and commission are more likely to still be doing business and holding exhibitions this time next year.
- I think I'd want a say if my price was to be revised.
- Plus I can see that people who price high because they really don't want to part with a piece might end up being very disappointed (ie with a sale for a lot less than they asked!).
It's also particularly difficult at the moment. Art is still selling but both volumes of sales and prices are changing across the piece.
What do you think?
- Is this a sensible strategy by the organisers?
- Will it deter some artists from entering work?
- Could they possibly improve it?
Don't forget there are just a few days left to respond to the March Making A Mark Poll "How do you price your art? What's your preferred approach to pricing?" See the right hand column to participate.