Art Business & Marketing

Overview of my website Art Business - For Artists 


For artists who want to find out more about the business side of art.

TOPICS COVERED



CHECK OUT the subject areas covered in the menu above and topics listed below​​

PLEASE FEEL FREE TO BOOKMARK ANY PAGES YOU ARE INTERESTED IN

Art Business Info: NEWS Blog | ​ Facebook


In general the way new posts about the art business will work is as follows:
  • THIS BLOG: Making A Mark: major updates about the art business will continue to be published on this blog 
  • NEW BLOG: Art Business Info: News - More minor updates and news about new pages on the website will be published on the new blog 
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MARKETING


This section looks at how you communicate with your customers

Promotion: How to write....


How to write an Artist's Resume or CV - Resources for Artists

How do you summarise your life as an artist for galleries, exhibitions and potential employment? Do you understand the difference between an artist's CV, artist resume and a bio - and how to write them? If you want to know what are the differences in terms of structure, content and the different purposes you use them for this site has information, advice and guidelines for you.

How to write an Artist's Statement - Resources for Artists

An Artist's Statement is essential - but lots of artists dread writing a statement about their art! This site provides links to various helpful and informative articles about
  • how to write an artist's statement, 
  • the sort of information it should contain, 
  • records you need to keep and 
  • how to tackle specific issues

How to write a press release for artists [BRAND NEW PAGE] 

- a link to my free guide which you can read or download for free

Marketing exhibitions


Publicity for Juried Exhibitions [BRAND NEW PAGE] 
GUIDE: How to get publicity for art competitions and open art exhibitions
​Useful information and checklists:
  • ABOUT marketing and generating publicity for a juried exhibition
  • ABOUT how to avoid very common mistakes and omissions
  • FOR all those organising open art competitions and exhibitions

The Private View Invitation [BRAND NEW PAGE] 
This page provides a SUMMARY of:
  • why PV Invites fail to be effective | what an effective PV invite looks like
  • 10 ACTIONS for creating an effective invitation to a Private View
  • 5 THINGS TO AVOID when sending out invites to a Private View

Promotion: Marketing Online


How to be mobile-friendly 

[BRAND NEW PAGE] 
This page covers:
  • The Mobile Friendly Checklist
  • Prioritising for Mobile Devices
  • Responsive Templates
  • More readings about being mobile-friendly

Websites for Artists

This section aims to introduce you to some of the basics of websites for artists. It will cover:
Coming soon are:
  • Websites for Art Societies
  • How to test your website
  • Technical Matters

Blogging for Artists

Are you an artist and want a blog? Or maybe an artist who wants to work on improving your blog? If you are then read on - you'll find links on this site to sources of advice, information, and all other matters which are relevant to blogging for artists and blogging by artists.  It focuses first on blogging basics, then on blogging for artists. Finally it covers some problems encountered by artists who blog and how to deal with them

Email Newsletter Software - A Guide (MOVING SOON)

Are you confused by the different software options for generating a newsletter delivered via email? You're certainly not alone - and this site is starting to try and sort out what are the free and paid options and how they compare. Plus tips on using newsletters and email.

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HOW TO SELL ART

This section focuses on selling via third parties, selling online 
and selling direct from home.

A Guide to Art Dealers and Galleries [BRAND NEW PAGE]

This focuses on retail galleries and art dealers and how they operate. It includes advice and tips - from art advisers and gallery owners - about:
  • key facts about representation, galleries and art dealers
  • ​how to get a gallery or agent
  • how to be mindful of how fit the art gallery business is
  • ​​how to deal with rejection and/or end a relationship with a gallery

A Guide to Art Agents & Consultants [BRAND NEW PAGE]

This focuses on agents for illustrators and fine artists and consultants for corporate clients, art collectors and artists needing art business and marketing advice

Alternative Options for Exhibitions - Vanity Galleries, Pop-Ups etc. [BRAND NEW PAGE] 

This section covers: Vanity Galleries, Pop-Up Spaces, Art Fairs, Art Market booths and renting space at a reputable Commercial Gallery. Plus why all artists need to do "due diligence" on third parties before they pay money to them so they can exhibit their art

Selling Art from Home [BRAND NEW PAGE]

This highlights the pros and cons and things you need to think about when selling art from your own home.


Selling Art Online


E-commerce for artists

This covers:
  • The Rules about selling art online - specifically the law and regulations in the UK and USA relating to distance selling using the internet.
  • Technical Tips for how to drive traffic and other tools and webware which can help with e-commerce for artist.
  • Advice about how to stay safe when selling online
  • Options for where best to sell art online


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How to Frame Art

This section demystifies some of the technicalities of how to frame art

Framing for art competitions   [BRAND NEW PAGE]

Framing for art competitions and open art exhibitions is essentially about two things:
avoiding your artwork being eliminated from selection because of the frame
making your art look good
within the context of the competition so your artwork is selected for exhibition

Framing Videos  [BRAND NEW PAGE]

This page contains videos relating to the whole framing process.  ​The introduction tells you what you can expect to see in the video.

Recommended Picture Framers  [BRAND NEW PAGE]

Recommended traditional and online framers - by location. These are framers who are recommended by artists who have used them - on the artist's website or blog.
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SHIPPING ART

How to pack, post and ship art


How to wrap and pack artwork ​for shipping

Find out about how to wrap, pack and label:
  • artwork which needs to be transported
  • glazed or framed artwork
  • giclĂ©e prints and works on paper
  • works in pastels
Includes tips about measuring , weighing and labelling!

Packaging Materials


This page looks at ​TWO types of packaging for packaging art for shipping.
  • INTERNAL PACKAGING - which helps to make it look good and keeps it dry - and also protects the work should your package get opened by customs.
  • EXTERNAL PACKAGING - which protects and keeps the artwork safe

How to ship art to exhibitions
Find out about
  • the answers to frequently asked questions about shipping art to exhibitions - organised by art galleries, art societies and art competitions.
  • suggested art couriers and transport agents for artwork that needs to be shipped to open exhibitions and art competitions
UK Art Movers & Couriers

Once you've sold you art you now need to get it to the customer safely - How do you pack art? How do you post art? What about international deliveries? What about customs? How do you get it back again? This site doesn't pretend to have the answers to all the very many questions people have about getting art from artist to purchaser or from artist to exhibition and back again - but it's a start!

MOVING SOON

  • Print Art on Demand - Resources for Artists - Are you interested in having your artwork printed using print on demand technology? Do you want to check out who are the suppliers and what people think of them? 
  • Online Art Galleries and Stores - Resources for Artists Any number of services want to help you to get your ORIGINAL ART online - but do they actually work and which is the best?
  • Sell Daily Paintings - Resources for Artists - Do you want to know more about how to sell daily paintings online - or improve your knowledge about the painting a day movement generally? 


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Copyright for Artists 


Copyright for Artists

Outlines the contents of this section and introduces copyright

Know Your Rights


Copyright and artists' rights

This section is about:
  • what copyright is and is not;
  • what it covers and what it doesn't cover; and
  • why copyright is important to an artist or anybody who creates original work

Copyright infringement and fair use

This page covers:
  • what is copyright infringement
  • what is fair use
  • what is the public domain

Global Conventions on Copyright

Information about the major conventions which affect copyright across the world

Copyright in - The UKthe USACanadaAustralasia

Individual pages about how copyright works in each of these countries

Protecting your assets


How to protect artwork online 

This section covers various strategies for protecting your artwork online.
  • Plan to prevent theft
  • What to do when someone steals your image​

How to do a Reverse Image Search

  • What is a reverse image search?
  • How do you find who's stolen your art for their website?
  • How do you find the source of an image you want to use?

What to do about copyright infringement - for artists

This section covers:
  • how to take action on stolen content / copyright infringement
  • copyright infringement and court action - why people have to pay if they infringe copyright - and some examples of some cases concerning "appropriation" and famous artists
  • copyright infringement and content theft - some context in terms of informative articles and posts online

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Money and Taxes


How to Price Your Art  (NEW SITE)

Find out more about the importance of price, what your pricing options are and what other artists are doing. It covers:

Tax Tips for Artists  (NEW SITE)

Tax tips by artists for artists - this does not constitute professional advice but gives you a lead on what issues to consider and what questions to ask if you need more advice.

VAT for Artists  [BRAND NEW PAGE] 

Value Added Tax (VAT) is a topic of interest to:
  • artists living in the European Union
  • international artists wishing to exhibit in the European Union (EU)
  • art societies wanting to hold exhibitions involving international artists
  • galleries wanting to sell work by international artists in the UK and by UK artists to customers within the EU.

Insurance for Art and Artists (NEW SITE)

This provides an overview of different types of insurance relevant to art and artists
  • insurance for an artist's assets and art business liabilities
  • public liability insurance relating to third parties
  • specialist insurance for artists
  • specialist insurance for art businesses

Retirement and Pensions for Artists (NEW SITE)

This covers:
  • Do artists ever retire? Do artists ever make provision for a pension?
  • Using art as a pension pot
  • Pensions: self-employment vs. paid employment
  • Changes to pension planning
  • How much state pension will you get (UK)?

The Art Legacy - Estate Planning for Artists & Art Collectors (NEW SITE)

What should happen to the art after an artist's death - or the death of an art collector?  It's an issue which people often avoid dealing with - sometimes until it's too late.  This site highlights:
  • checklist of issues for artists to consider when planning the disposal of their estates
  • checklist of issues that art collectors need to get to grips with prior to death
  • some of the difficulties which the estates of famous artists have experienced due to mistakes, omissions and poor estate planning
  • links to what seem to be useful sources of helpful information and advice.


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The Bigger Picture


The Best Art Business Books
For artists, illustrators, galleries, collectors and all those interested in the art business. Do you want to learn more about the business of being an artist?

Moving Soon

How to sign a painting, drawing or fine art print (MOVING SOON)

  • What's the best way for an artist to sign a painting?
  • Should you date as well as sign a painting?
  • How should you sign a fine art print?
  • How can you identify the genuine signature of an artist?
The Art Business for Artists  (MOVING SOON)
Whether you are an emerging or experienced artist, this site provides you with a link to information and advice about professional development, marketing opportunities and other matters relevant to the business of being a visual artist.