NEW BBC Art Programme about buying and selling art

I'm not sure what I think about this new BBC Art Programme but what follows is what I've found out so far!

From Facebook

A NEW BBC Art Programme about buying and selling art

I've seen other approaches for people to get involved in television programmes which look way more professional than this one.

There's 

• an individual on Facebook called Cara Doré (the name makes me suspicious to start with!) 
• who posted the following on the Art Teachers UK Facebook Group (why are they asking teachers?) 
• just before Christmas (who would post anything they want a response to on 22nd December?!!)

I'm currently casting on a brand new BBC art show and we are keen to here from any art teachers or retired art teachers to take part.

We’re looking for competitive pairs to take part in a new BBC Art show. Whether you are a pair of best mates; mother and son; nan and granddaughter; stepsisters or a couple… if you reckon you make the ultimate dynamic double act, we want to hear from you!

To apply email – takepart@stellifytv.com

The notion is that is a new BBC programme where you:

• put your sales skills to the test (so why are they asking teachers to participate?)
• play the art market (really?)
• try to win a life-changing amount of cash (this has got daytime written all over it so the definition of "life-changing" might be up for debate)

So the facts are:

• somebody is touting for participants 
• who has a very unusual name (name change for the media maybe?) 
• who doesn't appear to be very media savvy and/or professional (dreadful image)
• but is apparently a Casting Researcher at Trilogy Casting
• far too little information as to what the programme is about e.g. what are they actually going to DO?
• stellifytv.com does not exist as a website - so how can that email work?

HOWEVER Stellifymedia is "an award winning multi-genre unscripted production company" set up as a joint venture with Sony Pictures Television.

and that's the ONLY this bit which finally led me to publish this post.

It all sounds VERY WEIRD to me. If anybody finds out what it is do let me know. I just know somebody out there will want to know more....