It has some good points - and some significant weaknesses on the finance side - but nothing which cannot be addressed. Better sooner rather than later.
What's on the Gallery Website
You can see:
BUT IF they're doing everything properly (see below), this site could be a BIG saving in time and effort for an artist in terms of mastering all the ins and outs of online distance selling of artwork!
- the artists - Artists are listed in order of their appearance on our programmes, most recent first. However not all artists are participating - partly because this is a new initiative and partly because some artists will have existing arrangements for selling their art which they won't want to compromise.
- the artworks - are produced by artists who have participated in the programmes - but not all artworks have been produced for the programmes.
- The How It Works explanation
- Terms and Conditions (very important) - The Terms and Conditions need to be accessible via a PDF printable document for Artists to file - for the record - which they are not at present.
It's an interesting proposition because one of the things many artists struggle with is selling their artwork online - which is much less straightforward to do properly than people might think.
Consequently, just as any artist has to who is trading online and distance selling artwork has to do, this SF ecommerce operation MUST comply with all the rules and regulations around
(Note: These links go the relevant pages of my Art Business Info for Artists website)
I haven't checked the site out thoroughly for ALL the aspects in detail but I assume they've done the wise thing and had
- an expert ecommerce lawyer advising on what they must do and cannot do - and
- an expert ecommerce adviser telling them what's the best approach for an operation like this.
- a VAT expert checking to make sure they got all the VAT aspects right.
However on a quick review, I ended up feeling a bit like "a party pooper" as I have reservations about whether SF have been wise in the approach they have adopted to
- robust and secure monetary transactions / payment processing
- money laundering regulations for art galleries / dealers / agents
- VAT liability, transactions and associated documentation
At the end you can see how it works.
Immediately below is a summary of the financial weaknesses I spotted which I think need addressing.
