OPEN EXHIBITION 2025 REMINDER #2: Other National Art Societies

This is the third of my posts this week about annual open exhibitions of leading national art societies and how you can improve your chances of selling your art.

This post is about the "other" national art societies:

• The Royal Scottish Academy of Art and Architecture
• The Royal Hibernian Academy of Arts

and the "other" specialist art societies - also exhibiting at the Mall Galleries in 2025

• Society of Graphic Fine Art
• Society of Women Artists
• Society of Botanical Artists

This follows on from my first two posts which were:

• OPEN EXHIBITION 2025 REMINDER #1: (Mall Galleries) - about the call for enries for the open annual exhibitions  by FBA Societies held at the Mall Galleries between January and June 2025
• Pricing your art for Open Exhibitions - a review of a sample of exhibition metrics for 2024 - about what past performance on sales at the annual exhibitions held by FBA Societies on 2025. 

The second post - about pricing - provides some invaluable information about sales in relation to prices across all the FBA societies. It's of much relevance to those submitting artwork for ALL open exhibitions at the Mall Galleries

OTHER NATIONAL ART SOCIETIES

The Royal Scottish Academy of Art and Architecture | RSA Annual Exhibition 

• Website: https://www.royalscottishacademy.org/
• Call for Entries: https://royalscottishacademy.oess1.uk/Home/Index/575 
• Regulations: https://www.royalscottishacademy.org/usr/library/documents/main/ox_art_regulations_25_1.pdf
• Open Art FAQs
• International Exhibitor information
• Deadline for Entries: 5pm on 6th February 2025
• Exhibition: 3rd May - 8th June
• Venue: Royal Scottish Academy
• Who can enter: Any artist aged 18 or over may enter, from anywhere in the world.
• What can you enter:
• up to TWO works in any size and in any fine art media.
• Original prints are encouraged but reproductions are not
• all work muse be a living artist and completed in the last 8 years
• all work must be for sale
• NOT previously exhibited in London
• Framed and unframed works are accepted. Latter must be supplied with hanging instructions
• Not Eligible for Entry: 
• No reproductions of original work and 
• no works that have previously been exhibited at the RSA, or any other exhibition in the RSA building,
• Pricing: 
• price of art on submission form is the wall price ie price paid by buyer
• minimum price of £300
• Prints only – framed £180, unframed £120
• 40% commission + VAT charged on all sales
• Entry Fee: 
• Standard: £20 per artwork for a maximum of 2 artworks
• Young person under 26 / Student / Recent Graduate: £10 per artwork for a maximum of 2 artworks
• Hanging Fee: a £10 hanging fee must be paid online at Pre-selection or on delivery of the work in cash.
• Delivery: 
• Artists may not hand in different or substitute works to those that have been pre-selected. 
• Works must be unwrapped before handing to RSA staff and all packing must be removed from the gallery. 
• Work will not be received outside the stated hours.
• Reasons to enter:
• the largest and longest-running annual exhibition of contemporary art and architecture in Scotland
• pre-eminent exhibition for all Scottish artists
• longer exhibition than other national art societies (although not as long as the RA's equivalent of the Summer Exhibition)

Pricing your art for Open Exhibitions - a review of a sample of exhibition metrics for 2024

This is all about how to sell the art that gets selected for an open exhibition by a national art society.

One of the ways in which artists can promote their art is by being selected for an open exhibition by a national art society. 

However, they help their profiles enormously and enhance their case for membership of a national art society if they can also demonstrate that their artwork is not only good enough to exhibit - but it also sells!

I personally find it very frustrating every time I visit an exhibition is to see good art which is overpriced - and which I know will not sell.

None of what I say applies to any artist who is not dependent on their artwork selling to have a normal life. If you have independent means, you can price however you like.

By way of contrast, what I say is crucial to the understanding of those artists who "need to know" how to achieve sales i.e. study the marketplace, what's on offer and what the price competition looks like.

UPDATE 31 December 2024: This post has now been UPDATED with reference to artists who sold more than one artwork - providing summary details of the type of art and prices of sold artwork.

Why artists get prices for their art wrong

Artists are very invested in their art. They often price in an unsound way which reflects motivations which have nothing whatsoever to do with selling art. 

The reasons for getting the price wrong are:

• thinking too much about the hours and effort put into a painting and not enough about whether that's marketable
• not visiting an annual open exhibition in advance of submitting an entry
• not observing the prices of the work which has sold - when your research can be done online
• not looking at last year's exhibition online - and noting the price bands where there are few sales
• not reading this blog! I've been banging on and on about the need to tailor prices to the marketplace for specific art galleries. 
• specifically in relation to the FBA Societies at the Mall Galleries
• specifically in relation to pricing just below and not just above important threshold prices i.e. the level at which people start thinking "No" rather than "Yes" 

Bottom line, your art is only worth an "inflated price" if you can find somewhere where it will sell at that price. Otherwise it's just numbers on a label and a painting which will be returned to you unsold.

I can by the way spot all the artists who have been reading this blog and have adjusted their prices and are now selling again after a fairly rough marketplace in recent times. :) 

While writing this post, I also noticed an awful lot of artists who used to sell well on a regular basis who are no longer doing so. Time maybe to review their strategy for getting their artwork sold?

2024 Annual Exhibition Sales Metrics by FBA Societies

Below you will find charts of sales at the 2024 annual exhibitions of the art societies who belong to the Federation of British Artists based at the Mall Galleries i.e.

• Royal Institute of Painters in Water Colours
• Royal Institute of Oil Painters
• Royal Society of British Artists
• New English Art Club
• Royal Society of Portrait Painters
• Pastel Society
• Royal Society of Marine Artists
• Society of Wildlife Artists

Each chart is the exact same size - which helps make each comparable with the others. However the numbers of sales by members/associate members and those selected via the open entry are

• identified by price range in which they sold 
• with a coloured column each for member artists and open entry artists
• with an additional total column for all sales in each price range

UPDATE 31.12.24.: I'm also adding in - under each chart - the names of artists who sold well (as in 2 or more sales) in the 2024 exhibitions. It is possible to identify the TYPE of art which can sells well. Of which more in the future....

Who are the buyers at the Mall Galleries?

I started characterising buyers at the Mall Galleries as being essentially "middle class, middle aged and middle income" some years ago. 

• They typically like buying artwork priced at less than £1,500 - and they like it even more if it is priced at less than a £1,000. 
• You should bear this in mind as you review the charts and commentary below and as you check the profiles of the price ranges of artwork sold in the charts below

Essentially annual exhibitions at the Mall Galleries are about affordable art for most of those who visit, view and buy art.

Royal Institute of Painters in Water Colours

They exhibited 450 artworks and sold 87 paintings (19%).

• members sold 47
• open entrants sold 40
• The top priced painting was £3,250

No open artist sold a painting for more than £1,000. 

There were a LOT of sales priced under £1000 with specific hot prices such as £650 and £450. Interestingly

• open artists dominated the below £500 category
• members dominated the £501-£1000 category

Unsurprisingly, watercolours are considered to be more affordable artwork - so long as artists produce suitable sizes and prices for them to be considered affordable. When they do, they sell like hot cakes!

Royal Institute of Painters in Water Colours
Annual Exhibition Sales Metrics - number sold by price range and type of artist

Artists who did well include:

• Member: Matthew Phinn RI RSMA - 2 x landscape paintings @ £1,700 and £550
• Member: Paul Talbot-Greaves RI - all landscape paintings 2 x £400 and 3 x £750
• Member: Hannah Woodman RI - two watercolour and gouache landscape paintings @£3,250 and £1,950
• Member: Geoffrey Wynne RI - all landscape paintings priced under £2000, sold 4 including 3 at £850
• Open Entry: Miranda Brookes - sold two landscapes at £650 each
• Open Entry: Sandra Doyle - sold two botanical art paintings (£750 and £425), which she could have sold again and again!
• Open Entry: Julia Groves - 2 x flower paintings @ £870 each
• Open Entry: Kate Osbourne - sold 2 x watercolour and gouache paintings about allotments @ £395 each
• Open Entry: Jian Yuan Ong - sold 2 @£400

Note the theme re subject matter?

SEE ALSO: RI Annual Exhibition 2023: Analysis of art sales metrics and pricing artwork for the future

Royal Institute of Oil Painters

OPEN EXHIBITION 2025 REMINDER #1: (Mall Galleries)

I'm publishing a list of summaries of ALL the current Calls for Entries for Open Exhibitions by the National Art Societies in the UK and Ireland which have been published to date.

#1 TODAY: I'm publishing the first half of the list - about the national art societies based at the Mall Galleries who have exhibitions in the period January - June 2025.

#2 TOMORROW: I'm going to show you how well non members do at selling artwork at some of the Mall Galleries exhibitions IF:

1. they get selected
2. they price their work correctly
3. You may be very surprised! I'll be speculating on the reasons why....

#3 TUESDAY: I'll publish the second half of my list - of other national art societies and major art competitions.

Calls for Entries by FBA Societies 

Being exhibited in an important national exhibition is an excellent way of marketing yourself and your art. I've seen a lot of amateur artists develop into professional artists and become officers of leading national art societies in the nearly 20 years that I've been writing this blog. 

However, I've been remiss about writing Calls for Entries posts of late - so this is by way of making up for this.

Below are SUMMARIES of various Calls for Entries by Annual Exhibitions by all the national art societies which are members of the Federation of British Artists. 

• Their exhibitions are all held at the Mall Galleries 
• They are all holding exhibitions in the period January - June 2025
• This is the page where you can find all the Open Calls for Entries 

(Note: not all who hold exhibitions at the Mall Galleries are members of the FBA)

My summaries are NEVER a substitute for you reading ALL the Terms and Conditions of Entries very carefully. I've provided links to where you can read these below.

• You can get selected and then not hung if you mess up. 
• Pay particular attention to 
• delivering artwork and its presentation for exhibition and 
• VAT before entering or pricing. (see note at end)

Royal Society of British Artists

Royal Society of British Artists
 Open Call for Entries - Annual Exhibition 2025

• Website: https://www.therba.org/
• Call for Entries: https://www.mallgalleries.org.uk/open-calls/royal-society-british-artists
• Deadline for Entries: Wednesday 8 January 2025
• Exhibition: 26 February - 8 March 2025
• Venue: Mall Galleries
• Who can enter: Any artist aged 18 or over may enter, from anywhere in the world.
• What can you enter:  
• Painting, sculpture, drawing and original prints.
• nothing larger than 2.4m (longest dimension)
• all work must be for sale
• NOT previously exhibited in London
• original creation of the artist
• Pricing: 
• minimum price of £300 
• Prints only – framed £180, unframed £120
• 45% commission + VAT charged on all sales
• Entry Fee: 
• non-refundable submission fee of £20 per work 
• £14 per work for any artists aged 35 or under

Reasons to enter:

• lots of prizes - many of which are awarded to open artists
• RBA has a strong commitment to favouring the development of young artists

Royal Institute of Painters in Water Colours | 213th Exhibition 2025

All that glitters is not gold!

A thought struck me this morning as I pondered the racks of clothing items for sale - particularly the stuff with gold sequins sewn on! It struck me as very relevant to art as well. 

When you visit sales, what's on offer is very often all the items that didn't sell very well. 

Below were observations this morning - related to clothing. 

• all the very loud colours - the colours that you can spot from 50-100 feet away! Dayglo is an especially hard sell!
• all the really boring colours - the ones which make you disappear into 'neutral' walls (there was a wall of pale grey tops against a pale grey wall)
• anything which is too dominating (gold sequins anyone?)
• the very small sizes (they're often overly optimistic that the young things that are that size will shop in the same stores as me - and I'm 70!)
• the very big sizes (they still don't realise that while it's good to offer bigger sizes, it's stupid to do this for clothing that simply does not suit bigger people!)
• the special offer at a very high price - which never sold and still doesn't sell even thought they've halved the price
• too old fashioned / too contemporary - either end frequently do badly

Lots of gold sequins - UNSOLD!

Tips for Artists

If you think about it, this recipe for leftovers on the shop floor is not that dissimilar to the observations one might make at an end of an exhibition.

Very often, to make a sale you have to make people happy. They cannot walk away and ignore something they really like. I've lost count of the number of times I've thought "I would have bought that - too!" for items which have already got a red dot.

I find that what often gets left on the wall are:

"Look at me" artwork

• paintings in very bright and/or dayglo colours
• any subject matter which is very "look at me" - which is not what you want on most domestic walls because of the potential for headaches
• paintings which are far too big for most domestic settings

"Don't look at me"

• paintings which look very insipid because they are so muted
• paintings where you notice the frame more than the painting
• everything that's just plain boring (the opposite of "look at me")

Market and product prices - out of sync

• ALL the paintings which are overpriced
• ALL the paintings which are in the wrong exhibition / wrong location
• most of the paintings which looks the same as most of the other paintings i.e. they lack a clear and individual style which is attractive rather than outlandish

Next time you're in an exhibition

Here's what I do:

• walk round the exhibition
• note what has sold
• sit down and describe the characteristics of what has sold in simple visual terms + price

Next review what's left on the walls. 

• See if you can pick out the artwork which is very unlikely to sell to those that will see it.

FINALLY - Check back online after the exhibition has finished and see if your observations and assumptions match up with what has happened in reality.

I get very consistent patterns in most exhibitions I visit. 

Plus I also see lots of very good paintings which should be walking off the walls - but for the fact that the artist has not researched the market re pricing.

More new ways to paint a live model

I'd like to say this was my idea - but it's not! Alix Baker felt that people might like a little light relief after the rather intense post PAOTY Final / Commissions and my recent three posts commenting on what happened.

Here's some really original art - relating to drawing/painting a sitter - and it's very definitely novel! Eclectic even.... I'm very taken with the very first drawing we see.

Duck Drawing by Shaun the Sheep

Here's the video

For those of you not familiar with Shaun the Sheep, you can read more about this Aardman character and his films and tv series and various other creative outlets!

This short episode was taken from the Mossy Bottom Farm shorts Series