When I became involved in art, I was coming from a long career on the business side of life.
My background in education and business
I'd first qualified as a teacher but I was a baby boomer and I qualified just as the government was reducing school places and shutting schools. Becoming a teacher was a remote prospect.
Instead I became an accountant prompted in part by what I saw in schools re. the management of money. I thought there was a good chance I might have more benefit on education if I became an accountant - and so that's what I did - and gained my second professional and occupational qualification.
Then I decided that it was obvious that what I really needed was an MBA(!)because I didn't want to just do the accountancy bit for the rest of my life, I wanted to get involved with financial management in a more strategic sense. So I went to the London Business School and did a part-time MBA degree. This involved me in fitting in enough class contact hours to be able to have the NUS Card which only full time students were entitled to - at the same time as I was holding down a third tier management job managing a couple of groups of accountants delivering services for rather large budgets! (People often ask how I fit everything in. Believe me after three years of doing a part-time Masters Degree at the same time as a full-time job, you learn how to make it work!)
After that came a career which involved working for my professional institute in a marketing role as well as travelling all over the UK to work for clients in analytical roles focused on performance improvement. Which was topped off by a very senior management role with responsibility for support services across a very large service.
So I come pretty steeped in business performance management, marketing, money management and analysis.
When I retired I decided to use this knowledge and experience to help artists with an aspect of 'being an artist' which many struggle with.
So I started to create websites on a topic basis. Every time I learned about a new subject and how it worked in art, I made a website. Some of them have been extremely popular over the years and have had very many visitors - and some very nice words have been said about them.
The migration starts....
I was making and keeping the webpages on large article sites (which basically meant they were no cost to me). However the day of the article site appears to be doomed. Google does not like them as they seem to be targeted by scammers and spammers.
The site I used for my webpages became the latest one to fold - which happened very fast last summer - and all my webpages were exported to a new site. I have to say it's not one which provides an adequate framework for my topics and I finally decided I needed to start moving them for the very first time to brand new websites which would focus on what I'm calling "a big niche"....
...and this is the first one to go public. (There will be a second one next week!)
Art Business - for Artists
URL - http://www.artbusinessinfo.com
I've now moved enough content to make it a site worth publishing and drawing to your attention. However it's nowhere near finished - and I expand on what it currently contains below.
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| The home page of my new website Art Business - for Artists |
Content
So what can I tell you about it?
It's got a lot of content already - but there's much more to come. There's a menu of broad topic areas across the top of the site which you can see on every page and most have a drop down menu. Some large topics then have a sub-menu - such as How to write an Artist Statement and How to Price Your Art.
I'm still very much at the experimental stage as to to optimal content on one topic and one page so feedback would be appreciated as to how well the individual pages and navigation works.








