Showing posts with label print on demand. Show all posts
Showing posts with label print on demand. Show all posts

Friday, March 07, 2014

Preparing images for publication #2 (Image Contributors)

Next up in my tips of what to do in preparing images for publication relates to what I'm doing right now. I'm writing a book about drawing and sketching and asking people to contribute images relevant to the content.

Identifying images for the book


I did a callout for people who were interested in contributing pictures at the beginning and that was very helpful - but it didn't provide all the people I needed help from for the book

The big problem for me was that I didn't want to bother people for images until I knew what I wanted and I didn't know what I wanted until I'd drafted most of the book.

However when people are online friends and/or artists you have communicated with in the past, it's a lot easier to invite them to contribute at relatively short notice!

LESSON LEARNED

Being part of and maintaining a good network of artists that you regularly communicate with is hugely helpful to developing artwork for a book.

Finding images


I've learned a thing or two about finding images while developing this book.  I now look at artists' websites in a whole new light!

It also made me think a lot about about how others (eg galleries; agents licensing artwork) must view the artwork which artists choose to put online - and the conclusions they might draw from what they saw.

Here are my conclusions. I hasten to add these are overall impressions from looking at a huge number of websites in the last few weeks.  It's emphatically not a comment on any particular artist!
  • Lots of artists don't make it easy to find good images of their artwork.  This really surprised me. I encountered more than a few websites where there's 
    • not much art 
    • and/or it lacked categorisation (e.g. no drawings category) 
    • and/or the images are too small 
    • and/or the site included "everything I've ever drawn" and left the sorting and sifting to me.
  • Illustrators understand how to display their artwork. People who work at least part of the time as illustrators really understand how to display their artwork to best effect to people choosing artwork for a book.  
  • Flickr is wonderful!
    • People who have their artwork on Flickr, carefully sorted and categorised into SETS are an absolute godsend!
    • Relevant Groups on Flickr with communal image pools are also very helpful in highlighting people producing the type of material relevant to a book - but only if that artist also provides a link to their website and/or a way of contacting them
  • Archives tell a story. Artists who maintain archives of sold images on their website are really wonderful people!

Problem with contacting artists - Of more concern is the fact that it is still very difficult to contact some artists because they put their work online without a proper contact name and/or a contact address. The conclusion I drew is that these people never ever want to be contacted under any circumstances. So I didn't.

LESSONS LEARNED
Finding the right images works a lot faster if you can review a lot of images at once - either on a website or an image database.

If you want to get your artwork in a book make sure the author can see it easily and contact you!

If you want your images found and/or selected for an art gallery and/or by a licensing agent, now might be a good time to review the presentation of your images and information about how easy it is to contact you.

Providing information to potential contributors


As I found out very fast you really don't want to have to write the same email over and over again!

What's needed is a covering email - personalised to the individual - and an information sheet which details the specifics of what type of image is required and the context in which it will be used.

This is what mine says with respect to (The info. sheet also provides more information which I'm not publishing here).  The majority of people are contributing between 1 and 3 images.

Information for Image Contributors

  • The book will contain c.350 images. 
  • Some are mine – including ones I’m producing specifically for the book 
  • Some are photographs e.g. of art materials 
  • And the remainder are ones contributed by other people who draw and sketch. 

What’s in it for you?

  • There is no fee 
  • Your name will be credited on a page at the back of the book. This should also list a website or blog associated with you.
  • The book is likely to get a fair amount of press coverage.
  • I’m happy to share information about the process of writing a book with you - for those who are interested. 

What’s needed

IMAGES should be
  • Print publication quality digital images
  • 300 dpi
  • As large as possible to allow layout flexibility. Files should also be no smaller than 100mm x 100mm. 
  • Files should be sent as JPEG, TIFF, EPS, or PSD, and can be RGB or CMYK. 
  • PDFs will also be accepted, but only if they are of reproduction-quality.
No images can be published unless:
  • Your work is original and you own the copyright
  • A copyright form has been signed and submitted. 
A copy of the copyright form will be sent to you for review prior to discussion of images so we can deal with any queries upfront.

Lessons learned


Always have print production quality images available for any images which you would like to share in a book / licensed by an agent

When you create  an image for archive purposes make sure it is high resolution.
  • When you scan, always scan at 300 dpi minimum and file away this high resolution scan for future reference in a way which makes it accessible if your hard drive fails.
  • I know this is the same message as yesterday - but it bears repeating!
Alternatively, this is the quality of image which you should be using if you are producing your own book of images via any of the online print houses (see my website Print Art on Demand - Resources for Artists for resources for printing your own art)

What I'm finding is that my past practices in relation to the dpi I have scanned at and the file types I've maintained on my computer has been variable. It's not been helped by the fact I went through three computers in 4 years before getting my iMac and hence I've got a problem with lack of back-ups and the loss of original scans for some of my work.  (Guess who now backups on the hour every hour!)

and finally......


If you'd like your drawings or sketches to be considered for the book it's not too late to contact me. Leave a comment below and a link to a website where it's easy for me to review your work

Tuesday, December 31, 2013

The Home Front - Making A Mark Art Blog Awards 2013

This is the last but one category in the 8th Making A Mark Awards - just the Best Picture of the Year to go!

The Home Front concerns matters relating to the practical aspects of our artistic art and/or how to make life at home with the artist that bit better. There are three awards:
  • The Most Gorgeous Mouthwatering (MGM) Studio of the Year
  • The Art Innovation of the Year Award
  • “The Moose” - the award for the best animal in an illustrated blog

The Most Gorgeous Mouthwatering (MGM) Studio of the Year

The Most Gorgeous Mouthwatering (MGM) Studio of the Year is for the Most Improved Studio of the Year and reflects the continuous efforts of many artists to improve our studio and working environments

Previous winners are
The results of a poll in 2012 (What's the best place to sell art? ) identified "Direct from the studio" as the best place to sell art by nearly a quarter of artists. Overall it ranked #1 for both revenue and profit.

Wednesday, August 31, 2011

What's the MAIN way you have sold art in the last 12 months? (Poll results)

For the last month, the annual Making A Mark Poll on What's the MAIN way you have sold art in the last 12 months? has been collecting responses from readers.  The results are in from the 117 people  who responded to this year's poll and I now have two charts indicating
  1. The most (and least) effective methods for selling art in the last 12 months
  2. Trends in selling art in the last 4 years
RIGHT CLICK THE CHARTS and open in a new tab TO SEE LARGER VERSIONS


The most effective ways of selling art in the last year are:
  • being a gallery artist - nearly 20% of you sell most of your art through commercial galleries
  • 26% of you mainly sell art through face to face or familial contacts
    • either at art fairs (13%)
    • or through word of mouth / family or friends (13%)

Saturday, September 04, 2010

What's the MAIN way you have sold art in the last 12 months? (RESULTS)

The results of the annual Making A Mark Poll on the main way people have sold art in the last 12 months reveals a significant shift in the popularity of the main sales channels used by artists between 2009 and 2010.

What's the MAIN way you have sold art in the last 12 months?
(September 2009 - August 2010)
Results of the survey run on Making A Mark - August 2010
  (n = 52 responses in 3 weeks)
copyright Katherine Tyrrell
right click and open in new tab to see larger version

Here's a summary of the main changes compared to rgw 2009 results.

Gallery sales
  • Commercial gallery: gallery artist - Increase from 18% to 25% - suggesting that professional artists are working harder at their marketing or that sales outside galleries have been hit hard
  • Gallery:  Invite only Group Exhibition ( a new category) - 8% 
  • Gallery: "rent a space" exhibition - down to 4% from 5% last year
Commissions
  • Commissions - Decrease from 21% to 12%, a major reduction of over 40%.  Commissions are much reduced when compared down on normal levels I've also heard anecdotal evidence that artists who normally work to commission are also finding that marketing channels are now generating very different results when compared to last year.  I'm speculating here but it seems to me that commissions are the type of purchase people make when they're feeling well-off and not worrying about their income.  While people's income may actually be secure a lot of people are very worried that it may not stay that way - and will wait and commission when they feel more confident
Artist's own sales channels

Overall sales are down across all channels operated by artists themselves  
  • Online sales via own blog/website - A very similar story down to 12% from 21% in 2009.  This could partly be to do with better definition of categories.
  • Word of mouth & family/friends - A steady source of sales which this year (10%) is very slightly down on last year (11%).  
  • Studio sales/ Open Studios - down form 7% to 4%
Online sales - commercial third party sites
  • Other online galleries and shops (a new category) was identified by 10%.  The question is which online galleries are generating these sales!  Please leave a comment if you voted for this category.
  • Online shop: Etsy - 6% identified Etsy as their main source of sales - a 300% increase (up from 2% in 2009)
  • Online shop: eBay - eBay sales have very nearly halved, down to 4% from 7% in 2009.  Who would have thought that eBay art sales would be running 3rd behind Etsy and other online galleries and shops?!
  • Print on demand galleries were identified as the main source of income for 2% of artists responding
The switch in the fortunes of eBay and Etsy reflects the trend lines in terms of traffic in the last 12 months which you can see in this chart.

eBay Art: last 12 months of visitor statistics for art categories

Note that the scale is in HUNDREDS OF THOUSANDS of visitors and the downward trend on eBay in 2010

Etsy: last 12 months of visitor statistics

Note that the scale is in MILLIONS of visitors and - unlike eBay art - Etsy is continuing to maintain very significant traffic in a difficult market.

You can read more about different sites and see more charts in my information site Online Art Galleries and Stores - Resources for Artists

Previous Polls

Below you can see the surveys and survey results in the last two years in these posts.

Tuesday, August 10, 2010

What's the MAIN way you have sold art in the last 12 months?

This month's Making A Mark Poll is all about What's the MAIN way you've sold art in the last 12 months?

In the summer of 2008 and 2009 I conducted polls on this blog to find out the main way you had sold art in the previous 12 months.  Last year's poll compared results to the one done in 2008 so I'm continuing the tradition this year.

It's worth repeating this poll on an annual basis so we can check trends towards or away from different methods of selling art.  Hopefully, by the end of this month you will hopefully contribute your results so that can divine the trend over the last three years. 

It's worth reminding ourselves of the principles behind the poll.
The Making A Mark Poll for August asked What's the MAIN way you have sold art in the last 12 months? It's important to emphasise that:
  • you may have made sales in a variety of ways - this poll just examines the MAIN way in which artists achieved sales.
  • this poll only focuses on the last 12 months
August 11, 2009:  MAM Poll: What's the MAIN way you have sold art in the last 12 months?
The THREE key questions about sales in the last 12 months are:
  • We're supposedly out of the recessions so have sales improved this year?
  • Or is the prospect of a double dip recession having an impact on how peiople are spending money on art?
  • Have any changes in sale values reflected changes in your success (or otherwise) using different channels?
Do please also comment about any changes you've noticed this year about your personal trends plus your success or otherwise with different channels for selling art.

The categories for different methods of marketing art are:
  • Commercial Gallery: gallery artist
  • Gallery: Invite Only Group Exhibition
  • Juried Group Exhibition (Society/Competition)
  • Gallery: "Rent a Space" Exhibition
  • Annual Event / Art Fairs
  • Street sales / Regular Art Markets
  • Studio sales / Open Studios
  • Commissions
  • Word of mouth / friends and family
  • Online: Via traffic from own website / blog
  • Online Shop - eBay
  • Online Shop - Etsy
  • Other Online Galley / Shop
  • Print on Demand Galley
These have been slightly refined from those used last year - again because of the very helpful comments received.  See the end for a very informative comment about approaches you might receive relating to one of the new categories - the "Invite Only Group Exhibition"

The survey will run until the end of the month with the results being reported on 31st August.

You can find the survey in the right hand column - under the matrix of bloggers who follow this blog.

Previous Polls

If you can't wait for the analysis of this year's results you can see the surveys and survey results in the last two years in these posts.
Recognition for Selling Art Online - Resources for Artists

Last week, my group of "resources for artists" websites which focus on the business of marketing and selling art all received a "purple star" from Squidoo which means that they've all been recognised as excellent.

For those of you who've not come across them before, I've listed them below with a short summary about each one.  Some of them provide important comparative data about the traffic each site gets and it's place in the overall hierarchy of websites for selling art.

featured lensSell Art Online - Resources for Artists
Do you want to know how to sell art online - or improve your knowledge of e-commerce for artists? This site helps you find out about selling art via your websites, blog, shopping carts, auctions, online galleries, online stores, print on demand and email marketing and how to drive traffic to where you sell your art online.

featured lensPrint Art on Demand - Resources for Artists
Are you interested in having your artwork printed using print on demand technology? Do you want to check out who are the suppliers and what people think of them? Find out about:
  • what is print on demand / publish on demand?
  • suppliers of print on demand services for art - and reviews
  • suppliers of print on demand services for printed publications (eg marketing materials and books)
featured lensOnline Art Galleries and Stores - Resources for Artists
Online galleries offer to help you sell your ORIGINAL ART - but do they actually work? Which is the best and which gets the most traffic? If you're trying to find out more about online art galleries this is the site for you! Do some research before you make a decision as to which online art gallery or print-on-demand service to use and AVOID BEING DISAPPOINTED with the choice you make.

featured lens
Email Newsletter Software - Resources for Artists
Are you confused by the different software options for generating a newsletter delivered via email? You're certainly not alone - and this site is starting to try and sort out what are the free and paid options and how they compare. Plus tips on using newsletters and email.

featured lens
How to pack, post and ship art - Resources for Artists
How do you pack art? How do you post art? What about international deliveries? What about customs? How do you get it back again?  This site doesn't pretend to have the answers to all the very many questions people have about getting art from artist to purchaser or from artist to exhibition and back again - but it's a start!

...and finally

Alan Bamberger has two very helpful posts about:
I guess you can tell by the title of the latter where his comments lean.......

    Monday, July 20, 2009

    Imagekind - why I'm looking for an alternative print on demand service


    An image from my Imagekind gallery - "clipped and shared" with Blogger
    ...but I could have done this with anybody's Imagekind images!

    I've stopped paying a subscription fee for Imagekind and have downgraded to a free site. I'm also looking around for an alternative service.

    I know a lot of my readers took out membership of Imagekind when I did so I'd like to take time out to explain to you the reasons behind my decision. This will also be of interest to anybody who has been considering using Imagekind for a print on demand service.

    I used to be a Pro Platinum member of Imagekind with an Annual membership which basically means that I paid £94.99 per annum so that I could have unlimited galleries and unlimited images and a slightly better framing commission and a little bit of an edge in terms of how images are found (categories, keywords etc)

    To be worth it I basically need to come out ahead and/or feel that I've had a very good service to make it worthwhile paying for it.
    • Question: Is Imagekind membership worth the money?
    • Answer: No - on both counts
    First - the good news

    The free membership option now offers 3 galleries and unlimited images and unlimited storage and traffic. The latter aspects are frankly what I would expect at the present time given the price of storage. What it means for for me is that I can keep a goodly number on images on Imagekind (for the time being), categorised as to type, and not worry about charges.

    Dan at Empty Easel wrote last week about - Imagekind. Here's his post Imagekind Update: Lots of New Features Now Available for Imagekind Artists. He's identified some positives. While I agree some aspects are an improvement, to my mind they aren't enough to keep me paying a subscription and they don't address at all the aspects which give me cause for concern.

    I suggest you read both posts and make your own minds up relative to your own circumstances.

    WHY I've downgraded to a free membership of Imagekind

    Now for the not so good news. Before you start reading, do please note that all my statements below are based on my actual experience or tests I've made using the site and comparison sites.

    • Last year, my account was automatically debited with my annual subscription without prior notice. I had no chance to review whether or not I wanted to continue and no prior notice of when the money was going to be debited. I find that completely unethical - particularly in a recession. That action alone meant that I was always going to fail to renew my subscription this year.
      • I've since been told by Imagekind that I had agreed that they could automatically renew my subscription. I think what they have failed to understand is that in the UK I have all sorts of items set up for automatic renewal each year - and for each and every one of them I get a prior notice reminding me of what is going to happen. I imagine that those companies emplying good business practice in the USA would do the same thing.
      • It's interesting that this year I did get an email warning me that my subscription was about to expire - and I took immediate action to remove my payment details and switch my account to free membership.
    • Imagekind moved the goalposts after I joined - and created an Associates programme which meant anybody can now take an image of my work and place it on any site they like but without any information which identifies it as being mine or that I am the artist or that the image is copyright protected.
      • In other words they started to behave like Amazon forgetting that images can be reproduced whereas items sold on Amazon can't! I wrote about this at length in this post A cautionary note about Imagekind last November.
      • The issue for me is that images should only be capable of being used by Associates if I agree. I've banged on about this ad nauseam in the forum to no effect.
    Do I lose ownership of my images when I upload them to Imagekind?

    No. You are not transferring ownership of your artwork to Imagekind and retain any and all rights in and to the content that you upload to Imagekind. By submitting content to Imagekind, you are granting us a nonexclusive license to produce your image for an Imagekind product. Please read our Terms of Use for more detailed information.

    • Imagekind makes it easy for anybody to share an image anywhere - while removing it from all detail relating to ownership. I also have grave reservations about the way Imagekind describes their service. For example you can find above what they say about ownership in the FAQs section. It says I retain and any all rights. Complete utter baloney and misleading in the extreme! Each and every image permits ANY Imagekind member to share the image elsewhere. They even provide for the code to enable it to be lifted and placed elsewhere.
      • What that does is remove the picture from all details about copyright and who created the picture
      • If you right click the image you can copy it BUT you can't discover where it came from UNLESS YOU CLICK THE IMAGE. In other words it creates an orphan artwork.
      • If you are doubt about this take a look at the picture in this blog post today. That was inserted into this post with no other text as a result of lifting code from the Imagekind site.
      • The significance of this is that while I post a lot of images on the Internet, I always post images @72 dpi and no larger than 500 pixels - and always on a site which identifies it as mine and has a copyright notice. That's not what's happening with the images being shared by Imagekind.
      • The image they post as a 'large image' is larger than I usually choose to share. More importantly while it can display an Imagekind watermark on the site this disappears when it is removed from the site - a fact that I should think most Imagekind members are not aware of. I tested this using an image produced by somebody I know - Cindy Haase (hi Cindy!) - and got exactly the same result. The code clipped the image, which appeared in the draft preview of this post - and that image had no visible watermark (or information about where I had got it from!). Now it's not displaying the 300dpi image which can only be accessed by Imagekind staff. However it's not at all helpful when trying to assert copyright over ones images found on other sites - and potentially being claimed as "all their own work" by other people.
    • Imagekind charges very significant shipping costs for anybody based in the UK or Europe. While it frequently offers free shipping to its American customers (and NEVER to international customers) I was recently faced with paying $47.99 shipping standard delivery via Fed Ex in 12 business days for a print worth $14.99 which I was sending to my mother. Guess what - I didn't place the order!
      • Customers in the USA would be able to get that for free when free shipping is offered - as it regularly is. I get to pay a charge which is 320% the value of the print. Frankly it's going to be cheaper to send it to a friend in the USA and then get them to send it on to my mother!
      • Let's compare this to buying a similar sized and priced art print from Art.com from Amazon.com in the USA and then shipping that to the UK. I've just checked and a slightly larger fine art botanical print priced at $16.99 ships standard delivery to my mother for $14.99and arrives within 10-20 business days which is perfectly acceptable
      • In other words it costs $33 more (ie 200+% MORE to use Imagekind rather than Art.Com) and the delivery time to all intents and purposes was no different
      • I don't ever recall seeing shipping charges like this in the past. According to Imagekind it's because FedEx have raised their prices by a huge amount. However three months ago they said they were looking at other options - and three months later nothing has changed. According to Fed Ex rates increased by c.7% in january 2009 - which is a whole lot less than the Imagekind percentage rate increase for shipping internationally. One could be forgiven for thinking that Imagekind is resorting to recovering its costs via a shipping charge rather than the cost of the product - and we all know what we think about retailers who do that!
    • Discounted offers only available to customers in continental USA. Despite the fact that international customers pay identical subscription charges and much higher deliver charges, offers relating to the cost of shipping or framing are only offered to customers in continental USA. That's fine for my customers in the USA - and is completely irrelevant to anybody living in anywhere else. My bottom line - I'm not paying a subscription fee to subsidise a service to other artists.
    • Minimal sales - I freely admit I've not done as much as I could to punt my fine art prints in people's faces. That's because I'm not in to heavy duty merchandising. However they do have a complete page on my website, do get promoted on my blog and in various other places. So it's not like I haven't done anything. However sales have been absolutely minimal. To generate commission from framing one first has to sell pictures in frames and to be honest I think most people have thought that costs are a little too high. Also even when you do sell, you're tied to them for quite a time until you reach the minimum level which generates a payment. In terms of what I've paid out to Imagekind over the last two years I'm certainly down on the equation. Which is another jolly good reason to not pay for a subscription.
    • No statistics - improvements to the site do mean that certain categories of membership will now start to get limited statistics. However if you are using Imagekind to raise awareness of your art do bear in mind that advertising companies usually have to produce validated statistics about the number of visits and visitors they get and how long they stay. Imagekind does not provide any statistics. However that's not to say we can't take a look at what compete.com has to say - which is rather revealing as to the relative success of different print on demand services.

    A review of the relative traffic for three print on demand sites

    Imagekind (blue) Red Bubble (green) and Fine Art America (orange)
    Traffic increases in the last year are 36%, 156% and 404%

    data from Compete.com

    To be honest, right now I'm on the point of deserting Imagekind completely.

    It's the "share" option which is driving me in that direction - it shares my images while removing them from all obvious data about the image and my copyright - which will dictate that decision.

    Recommendations
    1. If you've got a free Imagekind account review whether you want to:
    • add in more images
    • create more than one gallery
    1. If you are paying for an Imagekind account, check out the costs and benefits to you. This is going to vary depending on where you live and how you promote your work.
    2. Given any Imagekind member can now place an image of yours anywhere they choose, consider including the imagekind watermark on your large image.
    3. Given any imagekind member can place your image anywhere they like and it doesn't identify it as yours or generate any income for you (the print sales or a licence fee) - consider whether the benefits outweight the risks
    Print on Demand - what are the alternatives?

    I've found another very successful photographer who has been very concerned about the same things as me. He's already left Imagekind and has now signed up for a new service - which I'm now off to investigate........

    Watch this space! I'll be updating Print Art on Demand - Resources for Artists with my findings and reporting back here in due course

    Previous posts on Making A Mark
    Link: Print Art on Demand - Resources for Artists

    Making a Mark reviews......