Are you confused by the different software options for generating a newsletter delivered via email? You're certainly not alone - and this site is starting to try and sort out what are the free and paid options and how they compare.A while back I did a review of email newsletter software - see Which is the best e-mail newsletter software?. This has now been converted into a squidoo lens which makes it easier to see all the different types of software - in terms of "free to download" and priced options.
Introduction to Email Newsletter Software - Resources for Artists
What I've done is taken the review of each item of software which was identified last summer and included both the overview site description (from the website) and also my brief review.
Software is not enough!
I've also included some new material on the new site from Jakob Neilsen of the Neilsen Norman Group and useit.com who specialises in web usability. He has a couple of interesting statistics about email newsletters that it's worth drawing people's attention to:
- users spend an average of 51 seconds reading a newsletter and
- only 19% read the entire newsletter
The layout and writing both need superb usability to survive in the high-pressure environment of a crowded inbox.So thinking about content, design and what goes where is very important! It would be great if there were a brief digest of the salient points of his big report - that price is a bit difficult to digest!
Jakob Neilsen - Email Newsletter Usability
I'm still looking for more suggestions as to good email newsletter software and comments as to experiences. Please leave comments either on this post or on the new site - anybody can comment. Plus if you like the site and/or find it useful please rate it. Thanks! :)