Facebook now only allows 63 characters for visible description

Facebook has made a terrible decision to limit the number of visible characters on posts of pics or links to a Facebook Page (124 characters with spaces in this sentence)

That includes spaces!

So the opening sentence of this blog post would be halved on Facebook. (this sentence is 69 characters with spaces - so you wouldn't see all of this short sentence)

Why is this happening?

Here's Google AI's explanation of what Facebook if trying to do.  

But you do agree with their reasoning? Read on to find out some of my thoughts on the imploications....

Is Facebook trying to behave exactly like an Advertiser?

In effect it is treating every post by all normal Facebook subscribers as if it was an advert.

It seems to want to get us to write ADVERT TITLES for each FB post!

Is it possible that is so they can sneak in more advert content and we won't notice.

Is it possible that it is trying to create more clicks to its site so it can show advertisers a click heavy profile?

Compare Facebook with Instagram

It's very similar to the truncated text associated with an Instagram pic. (73 characters including spaces)

Maybe Facebook is trying to be more like Instagram?

Thing is they are demographically quite different. The big difference being that users of Facebook tend to be older and don't skip or skim text the way those under 40 do.

Older users are readers - and they like to see text.

So maybe Facebook is trying to win back younger users?

However maybe Facebook is also alienating its older users (like me) at the same time?

Compare Facebook with Google

Title Links (Blue Links): Approximately 50–60 characters (or around 600 pixels).

Google AI tells me that the character limit allowed for the title associated with a weblink is 50-60 characters

Hence, one might conclude that Facebook wants us to write titles as the text for the first 63 characters of the description of what a pic is or where a website link leads

Conclusion: we need to get a lot smarter about writing text TITLES for our links or pics on Facebook Pages.

However Google has the advantage that it also shows text AFTER THE TITLE - with no "read more" prompt. i.e. we get to see more text when viewing a link in the Google Search Engine

These are called snippets and there has always been a limit on how many characters get displayed

So what does Google have to say about the ideal length of descriptions (snippets) after the title of a website link?

Something completely different from Facebook!

Guess who's more experienced in the search engine aspects of what gets people to open posts?

Bottom line - Google Search allows at least TWICE THE NUMBER OF CHARACTERS ALLOWED BY FACEBOOK.

Which is WHY the search description for this blog post reads

Facebook wants titles not text for posts on Pages. Check out the changes re text length and compare to what Google thinks is best.

Who do you think understands responsiveness to search engine links better?

Google or Facebook?