Facebook has been messing around with the news feeds of Facebook Pages and totally disrupting workflow for those managing several Pages.
I can only assume that they don't realise that people actually "like" the Facebook Pages of others so they can read them.
What used to happen
- I used to log in to my Page from my account - and the profile pic would change from my account profile pic to the one for my Facebook Page. That way I'd know which bit of Facebook I was in!
- All notifications relevant to that page were in the Notifications feed - nothing related to the personal account or any other Facebook Pages
- I'd hit the "F" logo top left of my Facebook Page and it would take me to the news feed posts for Pages I liked using that Page (bearing in mind Facebook Pages cannot like Facebook Accounts). In other words they were all relevant. From there I could share them easily on my Page.
- Facebook Page News Feeds were highly differentiated - which made them a lot easier to read and act on.
Hence.......
- when in Making A Mark I'd see all the art galleries and museums and other compendium art news pages
- when in Botanical art and Artists I'd see all the botanical artists and art societies and botanical gardens I'd liked
- when in Katherine Tyrrell: 365 Tips for Drawing and Sketching I'd see all the drawing and sketching sites I'd liked
- when in Urban Sketchers UK I'd see all the urban sketching pages I'd liked (much less effective as most of the activity is now in groups which can't be accessed!)
How Facebook Pages changed #1
First it started pointing to an item in the side column - "View Pages Feed" - see news items from other Pages.
So I'd click it and I'd see a very filtered view of news items from other Pages I liked.
Not very happy with this I continued to hit the F logo at the top and look for a wider range in the normal way.
How Facebook Pages changed #2
Then the news feed I saw on every one of my Pages became swamped by whatever activity I'd been doing most recently.
So if I'd been working on my Botanical Art page all I'd see in the news feed for Making A Mark was botanical artists. The whole purpose of creating a separate Page was so I could make the needs feeds much more distinctive and differentiated i.e. niche sites!
I must have sent about three or four feedback notes to Facebook saying that I want a highly differentiated feed - one which was particular to each page.
No response other than the usual "we are reading this and thank you for sending in your feedback"
How Facebook Pages changed #3
- You cannot log into and out of individual Facebook Pages
- You cannot access your feed by clicking the "F" logo - and what was always a very trimmed feed edited by Facebook now appears to me to be even more "edited"
- Separate and filtered news feeds have been moved to the button to press in the lefthand column
There's no way that items from niche interest Pages are going to be able to compete with more popular news feed items - so we're going to be fed downsized pap!
I can only surmise that this is a cunning move on Facebook's part to get you to start using advertising so that your Facebook Page posts will be seen.
- Plus management of workflow has been decimated. The notifications feed for your Facebook Page has been TOTALLY ELIMINATED making the workflow for dealing with updates to one specific page at one specific time all but impossible
- Instead you get to see a total mishmash of items in one feed which is identical irrespective of whether you in your account or one or other of your Facebook Pages.
- It's a monumental mess for those of us with more than one Page.
The net overall result is a LOT of people are going to see traffic to their Pages taking a major dive - as illustrated by my latest stats.
For me this starts to make Facebook a lot less effective as a tool for communicating with people.
How to beat Facebook Page Changes
Below you can find my instructions for how to beat the Facebook changes to the Pages newsfeed. It's a bit more complicated to access the news feed but at least you get to read what you want to see.