Social Media - Recommended Images Sizes in 2023

For all those using social media for their art - particularly those who use it for social media marketing - it's absolutely ESSENTIAL to know what are the best images sizes for use on the different platforms. 

It's simply NOT a case of one image fits all!

I always look out for the posts which provide this information on an annual basis and Hootsuite provides one of the best.

I HIGHLY RECOMMEND you read and bookmark/file Hootsuite's 2023 Social Media Image Sizes for All Networks [CHEATSHEET]  by Karin Olafson and Tony Tran - as I will be!

The most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.

It provides:

• this quick summary image for different types of format and different platforms 
• PLUS infographics with much more detail for individual platforms.
• AND detailed written information and advice and tips for every type of image possible

Source

As it highlights - and as I have found out from bitter experience over the years - trying to find the "best" image sizes for different uses is very far from easy. As they say.....

It doesn’t help that information about official dimensions and image sizes is harder to find than a civil discussion on politics on Facebook.

The post is comprehensive and provides the following

• Quick social media image sizes
• Instagram image sizes
• Twitter image sizes
• Facebook image sizes
• LinkedIn image sizes
• Pinterest image sizes
• Snapchat image sizes
• YouTube image sizes
• TikTok image sizes
• Why is it important to get social media image sizes right?

Their infographic images for every platform are excellent and provide detailed pixel sizes for every format on every platform.

Plus they provide lots of detailed written information - for each platform - about;

• what size to upload - including recommended sizes and minimum sizes
• what resolution to use
• maximum file sizes
• how different platforms will resize your image 
• what image size will display
• PLUS lots of additional tips for making your social media marketing more effective.

It's very much one of those articles which is worth printing off and pinning up next to your desk - or at the very least bookmarking for reference.

One cautionary note

Following the advent of AI, I'd caution it's even more important than it has been in the past to only post images of your artwork at a size you are comfortable with.

Plus ALWAYS keep the original of your image at its original size and filed away as a record of your art-marking. That way if you ever want to get into a "discussion" with somebody who has nabbed your image and used it for their own benefit outside the fair use / fair dealing copyright conventions then you have a basis for disputing that it was their image in the first place. 

For more about what to do in the event of copyright infringement - see my page What to do about Copyright Infringement - for Artists on my website Art Business Info for Artists

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NOTE: Hootsuite is a social media management platform which has been around for a long time in social media times. It was created by Ryan Holmes in 2008 and is based in Vancouver. It's commonly used to manage social media messages to multiple social media platforms. It's no surprise to me that it is now regarded as an industry leader and is used by 25 million customers! 

Hootsuite provides a suite of social media tools is built to simplify your marketing, accelerate your sales, and streamline your customer service

Complete the draft and then upload it.......

one of the images in the book
It's a 2 minute contour drawing,
done in a life class

Today is upload day - via Dropbox.  My book about drawing and sketching has started its journey to the Editor.........

Not quite sure when that journey is going to end as.....

It's going very slowly.........

1. Complete draft of book about drawing and sketching (done)
2. Get all your images in from contributors (done)
3. Get the copyright form from all the contributors of images (very nearly done - only people away from home to do)
4. Find all your own images (very nearly done - I thought I knew where they all were!!)
5. Realise that your own images need a new scan @300 dpi or a better photograph (expletives deleted!)
6. Create all the new drawings for the "how to" sections (virtually completed - placeholders in place)
7. Create new "Chapter / section / subsection folders" on Dropbox so 300+ images can be found easily by the designer
8. Upload or copy/move images to new folders (this takes a looooooooong time)
9. Maintain control sheet for number of words, number of pages, number of double page spreads, number of figures, what's been uploaded etc. etc. etc
10. Upload text to folders.

That's not forgetting that I also need to keep making cups of tea and giving my back and eyes a break!

Preparing images for publication #2 (Image Contributors)

Next up in my tips of what to do in preparing images for publication relates to what I'm doing right now. I'm writing a book about drawing and sketching and asking people to contribute images relevant to the content.

Identifying images for the book

I did a callout for people who were interested in contributing pictures at the beginning and that was very helpful - but it didn't provide all the people I needed help from for the book

The big problem for me was that I didn't want to bother people for images until I knew what I wanted and I didn't know what I wanted until I'd drafted most of the book.

However when people are online friends and/or artists you have communicated with in the past, it's a lot easier to invite them to contribute at relatively short notice!

LESSON LEARNED

Being part of and maintaining a good network of artists that you regularly communicate with is hugely helpful to developing artwork for a book.

Finding images

I've learned a thing or two about finding images while developing this book.  I now look at artists' websites in a whole new light!

It also made me think a lot about about how others (eg galleries; agents licensing artwork) must view the artwork which artists choose to put online - and the conclusions they might draw from what they saw.

Here are my conclusions. I hasten to add these are overall impressions from looking at a huge number of websites in the last few weeks.  It's emphatically not a comment on any particular artist!

• Lots of artists don't make it easy to find good images of their artwork.  This really surprised me. I encountered more than a few websites where there's 
• not much art 
• and/or it lacked categorisation (e.g. no drawings category) 
• and/or the images are too small 
• and/or the site included "everything I've ever drawn" and left the sorting and sifting to me.
• Illustrators understand how to display their artwork. People who work at least part of the time as illustrators really understand how to display their artwork to best effect to people choosing artwork for a book.  
• Flickr is wonderful!
• People who have their artwork on Flickr, carefully sorted and categorised into SETS are an absolute godsend!
• Relevant Groups on Flickr with communal image pools are also very helpful in highlighting people producing the type of material relevant to a book - but only if that artist also provides a link to their website and/or a way of contacting them
• Archives tell a story. Artists who maintain archives of sold images on their website are really wonderful people!

Problem with contacting artists - Of more concern is the fact that it is still very difficult to contact some artists because they put their work online without a proper contact name and/or a contact address. The conclusion I drew is that these people never ever want to be contacted under any circumstances. So I didn't.

LESSONS LEARNED
Finding the right images works a lot faster if you can review a lot of images at once - either on a website or an image database.

If you want to get your artwork in a book make sure the author can see it easily and contact you!

If you want your images found and/or selected for an art gallery and/or by a licensing agent, now might be a good time to review the presentation of your images and information about how easy it is to contact you.

Providing information to potential contributors

As I found out very fast you really don't want to have to write the same email over and over again!

What's needed is a covering email - personalised to the individual - and an information sheet which details the specifics of what type of image is required and the context in which it will be used.

This is what mine says with respect to (The info. sheet also provides more information which I'm not publishing here).  The majority of people are contributing between 1 and 3 images.

Information for Image Contributors

• The book will contain c.350 images. 
• Some are mine – including ones I’m producing specifically for the book 
• Some are photographs e.g. of art materials 
• And the remainder are ones contributed by other people who draw and sketch. 

What’s in it for you?

• There is no fee 
• Your name will be credited on a page at the back of the book. This should also list a website or blog associated with you.
• The book is likely to get a fair amount of press coverage.
• I’m happy to share information about the process of writing a book with you - for those who are interested. 

What’s needed

IMAGES should be

• Print publication quality digital images
• 300 dpi
• As large as possible to allow layout flexibility. Files should also be no smaller than 100mm x 100mm. 
• Files should be sent as JPEG, TIFF, EPS, or PSD, and can be RGB or CMYK. 
• PDFs will also be accepted, but only if they are of reproduction-quality.

No images can be published unless:

• Your work is original and you own the copyright
• A copyright form has been signed and submitted. 

A copy of the copyright form will be sent to you for review prior to discussion of images so we can deal with any queries upfront.

Lessons learned

Always have print production quality images available for any images which you would like to share in a book / licensed by an agent

When you create  an image for archive purposes make sure it is high resolution.

• When you scan, always scan at 300 dpi minimum and file away this high resolution scan for future reference in a way which makes it accessible if your hard drive fails.
• I know this is the same message as yesterday - but it bears repeating!

Alternatively, this is the quality of image which you should be using if you are producing your own book of images via any of the online print houses (see my website Print Art on Demand - Resources for Artists for resources for printing your own art)

What I'm finding is that my past practices in relation to the dpi I have scanned at and the file types I've maintained on my computer has been variable. It's not been helped by the fact I went through three computers in 4 years before getting my iMac and hence I've got a problem with lack of back-ups and the loss of original scans for some of my work.  (Guess who now backups on the hour every hour!)

and finally......

If you'd like your drawings or sketches to be considered for the book it's not too late to contact me. Leave a comment below and a link to a website where it's easy for me to review your work