Watching this video about the 10 social media facts and statistics in 2014 will help you decide. It's focused on the USA however the majority of the themes will travel - such as the very heavy gender bias on Pinterest.
You will find your jaw drops when you read some of the statistics! You may also be surprised by the coverage of sites you've never heard of.
It is worth trying to keep up with how countries vary if you're focusing on targeting your artwork on a specific country
For example a recent report by Neilsen suggests that 80% of UK users access Twitter via their mobile
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| Read UK Twitter users are more mobile and 80% of UK users access Twitter via their mobile |
Art Marketing on social media
My take on all of this is that:
- if you are aiming to sell artwork to people under the age of 45 you have got to be social media savvy
- PLUS your websites and blogs need to be accessible via mobile devices
If you're targeting the older art collector who likes visiting art galleries then it's probably less important to be conversant with social media - for now.
Have been following and tweeting your blog for some time now and this is a great article, it's a subject that's very close to my heart. I've written several blog posts to help artists to use social media to promote their work on my blog at: http://watercolourjourney.com/blog/social-media/ which your readers may find useful too.
ReplyDeleteKeep up the great work! :-)
Ian
Have been following and tweeting your blog for some time now and this is a great article, it's a subject that's very close to my heart. I've written several blog posts to help artists to use social media to promote their work on my blog at: http://watercolourjourney.com/blog/social-media/ which your readers may find useful too.
ReplyDeleteKeep up the great work! :-)
Ian