The latest chapter in the Moleskine story

I'm just getting back into my big backlog of blog posts to read (thank goodness for Bloglines!). As I am a big fan of Moleskine sketchbooks, Moleskinerie is one of the blogs I keep up with on a regular basis. I was surprised to read that the Italian owners of the Moleskine brand/company have sold it to a French company. Big smiles all round apparently as the Moleskine was originally a french product and a lot of money has just changed hands.

There are a couple of interesting blog posts about this:

• the announcement on Moleskinerie
• a related post in Ben McConnel's and Jackie Huba's "Church of the Customer" blog about the revival of the Moleskine brand and the power of community blogging about the Moleskine

It reminds me very much of the business evangelism which Seth Godin has been preaching for some time - small is the new big. It's a heartwarming message for all those artists who have a mind to use the internet to market their work.

Links:

• Bloglines
• Moleskine
  
• Moleskinerie
• Church of the Customer Blog
• Seth's Blog
  

Technorati tags: art marketing, moleskine , sketchbook