The Daily Paintworks website has had a radical overhaul and is now pursuing a completely different business model.
This post reviews what has changed and the features and benefits on offer to those wanting to sell their art online. Future updates will be posted to my
Making A Mark Reviews blog.
How daily painting has changed in the last five years
The daily painting model has been around for a while now. Last week I did a recap of how approaches to selling work developed and became refined over the course of the last five years or so since I started following people doing daily paintings - see
A Timeline of Daily Painting Practices and Marketing.
It's very clear that there are an awful lot of artists who still get enormous value from painting every day or most days - and who still want to sell their paintings.
However over time,
it's become clear that most dedicated artists, while painting most days, are not attempting to produce a new painting each day.
This is because:
- most are now more rigorous about taking a "time out" in order to stay fresh
- and/or have other commitments eg teaching workshops; raising children
- and/or are just more realistic about what is a sustainable practice on a long term basis.
- and/or artists realise that they need to stay focused on the process rather than fixating on the generation of the product.
However there continue to be very many artists producing small works for selling online who are producing artwork in a regular way to a consistent standard.
However most of those artists are still in need of an effective method of raising the profile of their work. The biggest challenge is still getting the customer to view the artwork - which is where sites which help out in this respect come in. It's also one of the reasons why Daily Paintworks has changed its approach.
The role of Daily Paintworks
The
Daily Paintworks site started in December 2005 (see
Daily painters, paintings and paintworks - and where you can see them 05 Dec 2007). It was started by
Carol Marine (
Carol Marine's Painting A Day) with assistance from her husband David who is a "daily programmer" and who set up the website.
Daily Paintworks started as a small exclusive group of painters who wanted to have a co-operative approach to marketing their artwork. The idea was that they should have a website which provided an online gallery. This would then enable them to pool funds so that they could fund some advertising. It was a great idea and I gather proved to be very effective for a number of the artists.
The group started as eight artists and then increased to twelve artists - with membership changing over time. Each member needed to provide a not insignificant subscription which generated the funds for advertising and other expenses.
The DPW website then remained unchanged for three years.
Last summer, in Carol and David's view both the site and traffic was beginning to stagnate and needed to be re-energised. The group of artists were very much focused on painting. Much less effort had gone into thinking through how to improve the marketing side and this needed to be addressed.
After careful consideration, Carol and David's conclusion was that they needed to:
- improve the marketing
- increase the number of artists
- introduce auction functionality to the site
- put an emphasis on the site being enjoyable for members and customers
- achieve a sustainable business model for the benefit of all participants.