tag:blogger.com,1999:blog-20645140.post6980303976618990806..comments2023-06-13T08:29:39.914+00:00Comments on MAKING A MARK: Marketing art - people buy you as well as your art #1Unknownnoreply@blogger.comBlogger12125tag:blogger.com,1999:blog-20645140.post-32127688228527202302009-02-20T19:00:00.000+00:002009-02-20T19:00:00.000+00:00Hi Katherine,You couldn't be more correct in stati...Hi Katherine,<BR/><BR/>You couldn't be more correct in stating that an artist's story and personality play a huge role in a buyer's decision about whether to purchase the work. I find that being open and accessible to collectors is one of my best strategies for online art sales.<BR/><BR/>The artist's statement is always the hardest piece to write, I think. One suggestion I have for other artists is to do interviews with the press and then look at what they've written as a starting point.<BR/><BR/>You might be interested in the way I've set up my CV, bibliography and documentation on my site. The CV is a separate blog that can be sorted by categories, making it easy to update instantly and easy to format as well. Likewise, the bibliography is a separate blog that lists all my press and media. It can be sorted by date or category and presents a simple list format with the option to view each item in more detail. I also have a google map showing the location of my sales around the world and a press kit with high res images for journalists.<BR/><BR/>The coding for my blog(s) was pretty extensive and customized, but the results have been so worthwhile. I've made six figures in art sales for the last couple years, all through my TypePad blog.<BR/><BR/>I'd be interested in your feedback or opinions.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-20645140.post-30174675939336240292009-02-18T18:45:00.000+00:002009-02-18T18:45:00.000+00:00Adam - I'm still exploring the subject matter of t...Adam - I'm still exploring the subject matter of the ponds. <BR/><BR/>I've been experimenting a lot with photographic references in later afternoon light. The subject matter is actually contre jour - against the setting sun which is about an inch or so above the top line of the crop.<BR/><BR/>This was an exercise in muted tones and a strong graphical design of vertical and horizontal lines.<BR/><BR/>This one didn't come off quite as I'd hoped partly because of the problems experienced in getting saturation on the support.Making A Markhttps://www.blogger.com/profile/13509483023337008890noreply@blogger.comtag:blogger.com,1999:blog-20645140.post-33429363570426505862009-02-18T18:40:00.000+00:002009-02-18T18:40:00.000+00:00Thanks for all the positive comments - as always t...Thanks for all the positive comments - as always they're much appreciatedMaking A Markhttps://www.blogger.com/profile/13509483023337008890noreply@blogger.comtag:blogger.com,1999:blog-20645140.post-45184769013199232092009-02-18T17:59:00.000+00:002009-02-18T17:59:00.000+00:00nice rosey lightyou're going somewhere katheri...nice rosey light<BR/><BR/>you're going somewhere katherine<BR/><BR/>pedantic question (to be ignored as you wish) : shadows... with such strong lateral side-light the shadows would be going horizontally.... across & not down like the rushes... or would that smash up the rhythm too much... a real challenge tho'.Adam Copehttps://www.blogger.com/profile/00597553517593344369noreply@blogger.comtag:blogger.com,1999:blog-20645140.post-77020026142241461252009-02-18T17:49:00.000+00:002009-02-18T17:49:00.000+00:00LOVE those bullrushes Katherine!LOVE those bullrushes Katherine!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-20645140.post-45494626903832694382009-02-18T09:53:00.000+00:002009-02-18T09:53:00.000+00:00I love your rushes! Been absent for a week - lot ...I love your rushes! Been absent for a week - lot of catching up to do. Off to read...............Anitahttps://www.blogger.com/profile/05286949470920383652noreply@blogger.comtag:blogger.com,1999:blog-20645140.post-81853125680978761152009-02-18T05:21:00.000+00:002009-02-18T05:21:00.000+00:00The rushes are amazing Katherine - the light!A gre...The rushes are amazing Katherine - the light!<BR/><BR/>A great post - essentially the 5 "w"'s of journalism apply - who, what, where, why and how. <BR/><BR/>It's tough writing about yourself so I got some outside help. Others see you in a way you don't see yourself. It is helpful to look at it like an interview... and that it is always evolving. The process had a huge impact on my recent web redesign and how I thought about what the function of the site was - the blog aside.<BR/><BR/>I am looking forward to part 2..Michelle B. Hendryhttps://www.blogger.com/profile/12500918089801585939noreply@blogger.comtag:blogger.com,1999:blog-20645140.post-73997388330889398272009-02-18T03:39:00.000+00:002009-02-18T03:39:00.000+00:00I do love those bullrushes, especially the way you...I do love those bullrushes, especially the way you've shown how the sunlight creates little halos around them.<BR/><BR/>Just had to alter my profile blurb after I read this piece, and it gives me plenty to think about as I am currently re-doing my website. Can't wait for tomorrow's article on the statement!Caroline Robertshttps://www.blogger.com/profile/16217379847105793214noreply@blogger.comtag:blogger.com,1999:blog-20645140.post-84565480579467765642009-02-18T00:33:00.000+00:002009-02-18T00:33:00.000+00:00You already know I really, really believe in this ...You already know I really, really believe in this advice. I think the most important thing an artist can do is put forward a cohesive front -- your art and your personality and your website should all be saying the same thing.Maggie Stiefvaterhttps://www.blogger.com/profile/15842527558335640093noreply@blogger.comtag:blogger.com,1999:blog-20645140.post-72929017979681380662009-02-17T22:19:00.000+00:002009-02-17T22:19:00.000+00:00That Peice you've got on this post is AMAZING! So ...That Peice you've got on this post is AMAZING! So much rhythm in it!<BR/><BR/>Thanks for this post! I was trying to cook up my artist statement today so I am really excited you are putting that on tomorrow!adebanjihttps://www.blogger.com/profile/12832505675979297771noreply@blogger.comtag:blogger.com,1999:blog-20645140.post-769397503501995562009-02-17T21:47:00.000+00:002009-02-17T21:47:00.000+00:00Katherine, this is all such good advice! And perf...Katherine, this is all such good advice! And perfect timing to boot; I can really use this info as I'm in the process of re-doing mine.<BR/><BR/>I'll have to get back to you about quality examples, but I so agree that people are buying "you" along with the art you create. Just like seeing an interview or reading more about a musician can interest you more in their music, I think an artist's marketing would be similar.<BR/><BR/>Thanks again, and can't wait for the next installment!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-20645140.post-76525372133245859252009-02-17T18:02:00.000+00:002009-02-17T18:02:00.000+00:00Your bullrushes are sublime, Katherine. You have ...Your bullrushes are sublime, Katherine. You have really made those ponds your own and you are elevating coloured pencil to such a beautiful level in this series.<BR/><BR/>As usual your professional advice is also very timely.Robyn Sinclairhttps://www.blogger.com/profile/01663604160297996421noreply@blogger.com