tag:blogger.com,1999:blog-20645140.post6974875771154876060..comments2023-06-13T08:29:39.914+00:00Comments on MAKING A MARK: Creating Christmas Products from your art (Poll Results)Unknownnoreply@blogger.comBlogger4125tag:blogger.com,1999:blog-20645140.post-62544559603636474332011-12-21T17:52:54.922+00:002011-12-21T17:52:54.922+00:00To my mind, If you need to generate significant in...To my mind, If you need to generate significant income - because you are a full-time artist - you must work at being able to identify opportunities for selling work - otherwise professional artists wouldn't make enough money to live on!<br /><br />One example would be to get one's work exhibited.<br /><br />Another way is to identify times and places when people are very happy to spend money and then make sure artwork is available to look at - in the right place at the right time.<br /><br />So why wouldn't an artist try and tailor some of their marketing to the Christmas period?<br /><br />After all, it's when the most money gets spent on gifts all year! Irrespective of whether those are gifts to oneself (<i>"I deserve to be spoilt!"</i>) or to other people.<br /><br />To me it's totally logical to make some sort of effort - whether it's sending a Christmas card created from your artwork to your mailing list - identifying the opportunity to gift art or something a lot more intensive.<br /><br />I wouldn't waste time and effort on marketing at a time or a place when people aren't spending. <br /><br />Remember art sales often hit the buffers in February and March as people recover from Christmas and start saving for their holiday.Making A Markhttps://www.blogger.com/profile/13509483023337008890noreply@blogger.comtag:blogger.com,1999:blog-20645140.post-14444841628205132162011-12-21T16:34:21.322+00:002011-12-21T16:34:21.322+00:00Interesting results. I hadn't replied I admit....Interesting results. I hadn't replied I admit. I do offer DIY pdf xmas cards, but it's more a 'placeholder' item so my online shop doesn't disappear over the holidays. (I'm away this holiday so can't sell and ship original work.) And I have calendars for the first time this year but didn't want to reply with that since it's a first-time thing, will see how it goes. The pre-sales in the autumn from my collectors did cover the costs of the entire print run so I guess I just hadn't associated it as a holiday item.Tina Mammoserhttps://www.blogger.com/profile/18407199513409994699noreply@blogger.comtag:blogger.com,1999:blog-20645140.post-9236410692216166882011-12-21T09:46:54.048+00:002011-12-21T09:46:54.048+00:00Excellent point Lorna!Excellent point Lorna!Making A Markhttps://www.blogger.com/profile/13509483023337008890noreply@blogger.comtag:blogger.com,1999:blog-20645140.post-1582460814283279032011-12-21T09:39:09.983+00:002011-12-21T09:39:09.983+00:00I regard my Christmas cards as advertising. My wor...I regard my Christmas cards as advertising. My work goes to unexpected places as a result and they all have my name and web site on the back.Lornahttps://www.blogger.com/profile/01314427507584427965noreply@blogger.com