This post covers two topics
- the Christmas e-card sent as part of your marketing communications plan for your business as an artist
- the Christmas e-card you might need to send to friends and family - because you've not got round to posting them all in time!
The Christmas e-card - for your art business
Did you create a Christmas e-card for your art business this year?
This year Corporate Christmas e-cards seem to have hit the big time - I've been absolutely inundated with them in the past few days.
There are absolutely masses of ecard companies targeting businesses and their prices are not cheap. The major thing to be concerned about with ecards is whether any company you use is safe - or whether it might create problems for the people you are sending it to.
You also have to decide whether you want:
- static or animated cards
- facility to customise the message
- mobile compatibility
- use of your business logo
- a link to your website or social media site embedded in the image
- to test and track your business ecards (eg do they actually get opened?)
The safest and cheapest way to send a business ecard is to:
- create your own STATIC image (do people have the time for animation?)
- create an email to send to all those you wish to send an ecard to as an artist
- include the image embedded in the email. That way nobody needs to open a link.
- send via your normal email distribution list - that way nobody receives a strange link or gets an email from an address they don't recognise. Plus it includes all the normal required recognition stuff at the bottom of the email for people to check out - and then feel more comfortable.
Museums and Galleries - Christmas e-cardsI've written about Christmas e-cards by art museums in previous years - usually round about the point where it starts to be too late to post an ordinary card and ensure it gets there on time!
Here's my round up for 2015. I'm always amazed more museums and art galleries don't do this as it must generate a lot of extra traffic for the website!
Don't forget - when it comes to e-cards it really does not matter where you live because anybody can send them to anybody living anywhere in the world!
|The Geffrye Christmas e-card selection|
Geffrye Museum of the Home (London)
The Geffrey Museum of the Home in Shoreditch continues - as it does every year - to provide a nice (and different) range of Christmas ecards of the British Home at Christmas in the past and traditional Christmas cards from the past.
This is the best collection I know online
Two collections are available and each has a wide selection to choose from as well as a range of styles.
- Fine Art Christmas cards - features paintings and sculpture from the Walker Art Gallery, Lady Lever Art Gallery and Sudley House, plus works exhibited in John Moores Painting Prize exhibitions
- Vintage Christmas cards - includes Christmas cards from two different collections:
Royal Pavilion and Museums, Brighton & HoveI'm very taken by the selection offered by the Royal Pavilion & Museums Image Store
in Brighton. There's lots to choose from and a good range of different traditional designs. They include an option to send as an ecard.
They have a collection of historical Christmas cards available to send as Christmas ecards - some of which are very suitable for children
Alternatively if you'd like to study the design and decorative appeal of Christmas cards sent in the past, you should go to the Victoria & Albert Museum's Study Room Resource: Christmas
Museum of Fine Art (Boston)
The ecard facility has been withdrawn - which is a big pity as they used to have some nice ones.
However you can email a link to artworks in their collection - however your message remains in the email rather than being included with an image within their collection
Here are some examples of Christmas images
- CHRISTMAS PRINT - Fernando Zóbel (Spanish (born in the Philippines), 1924–1984)
- CHRISTMAS MORNING - Artist Mela Koehler (Austrian, 1885–1960)
- DECEMBER; CHRISTMAS - Artist Marie Cramer (Netherlandish, 20th century)
- MERRY CHRISTMAS - Artist C. Coles Phillips (United States, 1880–1927)
- THE CHRISTMAS PARTY - Attributed to Robert David Wilkie (American, 1827–1903)
- THE CHRISTMAS TREE, ILLUSTRATION FOR THE CHRISTMAS LETTER - Wuanita Smith (American, 1866–1959)
- ANGEL WITH CHRISTMAS TREE, FROM THE SERIES CHRISTMAS PICTURES - Artist Raphael Kirchner (1876–1917)
- CARRYING THE CHRISTMAS TREE, FROM THE SERIES CHRISTMAS PICTURES - Artist Raphael Kirchner (1876–1917)
- A HAPPY CHRISTMAS TO YOU - Beatrix Potter (English, 1866–1943)
- CHRISTMAS CARD, 1926: NOEL - Rudolph Ruzicka (American, 1883–1978)
- WOMAN DECORATING A CHRISTMAS TREE - Publisher Marcus Munk (Austrian (Vienna))
- KERSTNACHT (CHRISTMAS EVE) - Theodorus van Hoytema (Dutch, 1863–1917)
- GIRL AND HER DOLLS ON CHRISTMAS - Publisher Deutschen Schulverein
The ecards that aren't for Christmas
Some museums don't recognise Christmas or at the very least have no images which are in any way Christmas related
- The Tate (various): The Tate has the Tate Kids ecard collection. None are particularly Christmassy.
- The Guggenheim Museum (New York and various): The problem with the Guggenheim's extensive collection of ecards is that none of them are focused on Christmas. However in all other respects this is a very well developed and sophisticated ecard facility
Membership ecard sites
Two ecard sites which provide seasonal greetings - for a fee - are listed below. BOTH are compatible with and can be read on mobile devices
- an English artist who has been providing ecards for a long time and comes up with new cards for every seasonal event. These are the links to her
- I find the design and the music a tad traditional/"folksy" - however the quality of the digital animation is excellent . Her site is also an an advertisement-free zone.
- However you MUST be a member to send any of her cards - however once you become a member you can send as many as you like.
- a husband and wife team producing online greetings cards.
- She's the artist. These are their Christmas / Hanukkah ecards and their New Year Cards. They have a wide variety of designs. They look more digital somehow compared to Jacquie Lawsons.
Do please tell me if you've found any other sites
- particularly any created by individual artists