At the beginning of the month I wrote two posts:
- Artists on Facebook - The Scope and The Rules - this looked at why people are confused about Facebook and the different ways of operating on Facebook. This post attracted a LOT of comments following publication. A number of artists shared their experience of using Facebook for their art - and their confusion as to how best to straighten out the way they operate on Facebook
- POLL: Do you and your art have a presence on Facebook? - this introduced two Making A Mark Polls:
- the first asked about how you use Facebook for marketing your art
- the second asks about where you post in facebook
How do you promote your art on Facebook?
I've heard a lot of people say they find Facebook useful for promoting their art. I wanted to test out this proposition and to assess the extent to which Facebook is used in active way to promote and market art.
108 people responded to the first poll. They indicated that 75% had a Facebook account. This may come as a bit of a surprise to the 25% who do not. It certainly bears out the notion that more and more artists are finding Facebook to be useful either in terms of conversing with fellow artists, sharing in art matters and.or marketing their art.
Just under a third actively market their art on Facebook while 44% may share their art from time to time but don't actively promote its sale. The latter way of working is very like old style Forums where people post their latest piece for comments.
I think there are very probably gradations of marketing - between familiarising people with your art to announcing a new painting for sale has been posted. This poll didn't attempt to tease these aspects out and/or whether they are successful - but I could do so in the future if people thought this to be a useful exercise.
|Making A Mark Poll July 2012 - 108 respondents|
How do you use Facebook?120 people responded to the second part of the July Making A Mark Poll - and 29% indicated they did not have a Facebook account. I suspect that some of those without an Account did not bother answering the first Poll which would account for the difference in numbers.
For those who use Facebook less often or not at all, you may be surprised by the results of this.
- Under half use Facebook at a very basic level or not at all ie 29% have no account and only 18% have a Facebook Personal Account only
- some 54% have set up a Facebook Page
- 21% have a Personal Account and a Facebook Page - presumably to promote their art
- 30% indicate they have a Personal Account, a Facebook Page and also belong to Facebook Groups
- while just 3% only use a Facebook Page
I think there's a simple explanation behind this discrepancy. In essence many artists are still finding their feet and have not yet sussed out how best to use Facebook for their art.
- Many artists will have set up a Facebook Page when it seemed like a good thing to do - I know I did.
- They then got confused as to which bit of Facebook they should use and/or whether and how to market their art. I know I did and that I'm not alone in this!
In terms of marketing art, I've certainly noticed artists who are actively marketing their art via their Personal Accounts. In my opinion, such practices will doubtless be 'kicked into touch' at some point in the future - as the intention is that accounts are personal while Pages can be commercial.
At the same time there are a number of Facebook Pages which languish unused by their creators - because they're not quite sure what they're for!
What is significant is the number of artists who are using Facebook to access groups - and I'm one of them. To my mind Facebook Groups - for specialised interests - are one of the best aspects of Facebook. They are certainly an excellent way of sharing your art without cluttering up your news feed with all your latest art so as to avoid annoying non-artist friends and family. They also exhibit a lot of the same characteristics as have been seen in the past in traditional online Art Forums.
|Making A Mark Poll July 2012 - 120 respondents|
To my mind, it appears as if Facebook is beginning to supplant the more traditional Art Forums for certain artists. More and more of the artists who are exhibiting and selling their work are now being seen frequently on Facebook but much less often in Forums.
To my mind this marks a transition from a beginners/hobby art perspective towards thinking more seriously about art and how to refine their art and sell it. Facebook seems to be becoming more oriented more towards Improvers and Professionals. For example more and more of the prestigious Art Societies and Art Galleries are developing Facebook Pages.
Others may have a different view and I'd be very interested to hear your views as to the differences between Forums and Facebook.
I'd also very much like to hear about what you might change having seen the results of the Polls and the earlier blog posts (and comments).
Do please leave a comment below
- Are you surprised by any of the poll results?
- Are you now persuaded to explore Facebook more?
- Do you think Facebook is replacing more traditional Forums?
- Do you think you could improve the way you use Facebook?
- Will you be changing your use of your Facebook Page?