I came upon it accidentally when researching for the previous post Show Me the Monet - X factor for Artists?. The programme is only being broadcast in BBC Wales but is available for all to see on iPlayer (if you can access iPlayer!)
The programme is the result of a collaboration between BBC Wales and The National Museum of Art in Wales, in Cardiff.
The programme is very odd. If yesterday was "The X Factor" for Artists, then The Exhibitionists appears to be "The Apprentice" for non-artists (these are the contestants)
I think what's beginning to concern me is that the BBC is "dumbing down" art by making it into a game show activity with all the silliness and wasting of time which could be given over to real content that this involves.
This is Phillip Moss, the Commissioning Executive for BBC Wales, explaining how The Exhibitionists came about.
We wanted to bring a reality format to a programme about art, with our 'Exhibitionists' being whittled down each week in a way that would be very familiar to viewers of Masterchef or The Apprentice.This might be OK is there was surfeit of art on the BBC - but there isn't. Why doesn't he explain why a reality show format was judged to be the best format for making art accessible? Just because something is popular doesn't necessarily make it appropriate. Are we going to get "Angry Birds do Art" next?
The basic aims behind the programmes of opening up the Museum of Wales in Cardiff, making it less intimidating and getting new people though its doors are all absolutely fine.
The question is - bottom line - does it really have to be a reality/game show format which makes art more accessible? Are the BBC seriously saying they lack the imagination and creativity to come up with new ways of doing that - and have to rely on what are becoming quite tired formats which work better in other spheres of interest. Just because it might work for cake-baking doesn't mean that it will make people rush out to art galleries.
I'm also very puzzled, if the aim is to make the art more accessible, why so little effort is put into promoting the associated websites which open up the scope of art in Wales to those who watch the programme or access the programme via iPlayer. These are simply not highlighted enough on the iPlayer website.
Interestingly the tasks involved with the episodes to date are actually interesting and a real challenge. They help people understand more about what's involved in exhibiting art to the public.
For me this is a programme which is might well have a place in the schedules - but only if equal time is devoted to a more in-depth and educational approach to art.
Here are the links to the episodes on iPlayer. The OTT "blurb" comes from the BBC not me
- Episode 1: In a ground-breaking new series, five members of the public compete for the chance to stage an exhibition at the National Museum of Wales - choosing works from the huge national collection, much of it stored in the museum's underground vaults. The exhibition will be staged in the prestigious Gallery 24 in the National Museum of Art in Cardiff and will be open to the public for eight weeks. In this episode, the competitors get the run of the stores for the first time, and must also conduct a guided tour in the world-famous Impressionists gallery.
- Artworks from episode 1
- Episode 2: Five potential Exhibitionists have become four and the remaining competitors have to identify works of art from the stores of the National Museum of Wales. Together these works are worth over £1.5 million, and one is by arguably the greatest artist of the 20th century - but which one is it?
- Paintings from Episode 2
- There are two more episodes to broadcast in July
Art in the National Museum Wales