The April Making A Mark Poll looked at Have you bought a painting DVD? Right click the image to open a larger version of the chart.
The headline results (below) indicate that painting DVDs are not as popular as books or other forms of media delivery of art instruction however around half of those who are interested bought a painting DVD in the last 12 months
Only 82 people responded to the poll - and that's a much lower number than usual
Of those 82 people who responded, the main findings are:
- 65% own a painting DVD (although in reality this is probably less than half the people who normally respond to my monthly polls)
- 48% had bought a painting DVD in the last 12 months. This is a respectable number of people and obviously learning about art via a DVD is here to stay
- 17% have bought a painting DVD in the past but not in the last 12 months. I'm guessing but I think it's quite likely that those who haven't made a repeat purchase of a DVD may well have bought a book in the same time period
- 20% said the main reason why they don't buy painting DVDs is the cost - they're just too expensive.
- lack of choice - people couldn't find any they wanted to buy (which to me echoed the issues re the quality of available books)
- 5% were happy getting their art instruction via free art videos - on places like YouTube and Flickr
- 4% have had or have got problems with getting DVDs which will play on their DVD machines
My overall conclusions are as follows:
- DVDs provide an important format for art instruction and the appreciation of art
- however DVDs are not as important as books
- more people would use this format for learning more about art if they cost less.
- a minority already prefer free art instruction available via the Internet
- people making DVDs need to offer a lot more than is available for free if they are going to secure repeat purchases
The interesting aspect for me is how much the sale of art DVDs will change now that we have more smaller and more mobile laptops and and computers equipment like the iPad available.
I predict that producers of art DVDs are going to have to get to grips with the type of technology which makes films about making art much more accessible.
They certainly need to review pricing models and to work out how people can buy an art DVD in much the same way they can currently buy a track or album from iTunes. Frankly, there simply isn't a need to deliver all films about art on a DVD - and the pricing should certainly reflect this.
More Making A Mark Opinion Polls
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